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定位“买得起的高品质新能源车”,奔腾悦意序列首款新车上市
Core Viewpoint - The launch of the new energy series "Yueyi" by FAW Bestune marks a significant strategic move towards embracing user needs and participating in the new energy wave, with the first model, the electric SUV Yueyi 03, officially released [2] Group 1: Product Launch and Strategy - The Yueyi series aims to provide "affordable high-quality new energy vehicles" to consumers, focusing on creating a friendly, relaxed, stylish, and vibrant car ownership experience [2] - The series is built on FAW Bestune's latest technological achievements, utilizing the Yuying platform and featuring various powertrain options including pure electric, hybrid, and range-extended technologies [2] - The Yueyi series incorporates an AI OS system developed in-house, enhancing user experience through seamless integration of cloud and device [2] Group 2: Future Product Plans - Over the next two years, the Yueyi series plans to launch six models, forming a product matrix categorized into E, P, and R series, covering A0 to B-class vehicles [3] - The E series targets urban users with global premium vehicles, promising benefits such as 10% more utility, energy savings, and spaciousness [3] - The P series focuses on hybrid vehicles for family use, offering extended range, efficiency, and performance [3] - The R series is positioned as a technology flagship, with the first model, Yueyi 08, set to be announced at the Shanghai Auto Show in April [3]