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半年考喜提“211”,一汽奔腾全面转型新能源品牌
Zhong Guo Jing Ji Wang· 2025-07-14 13:04
Core Insights - The company achieved significant sales growth in the first half of the year, delivering a total of 87,500 vehicles, with 72,500 of those being new energy vehicles, marking a nearly threefold increase year-on-year and an 83% penetration rate in the new energy segment [3][5][7] - The launch of the new energy series, including the models Yueyi 03 and Yueyi 07, has positioned the company as a mainstream player in the new energy vehicle market, with cumulative deliveries surpassing 200,000 units since its inception [3][5] - The company plans to introduce over six new products in the next two years, further enhancing its product lineup and market presence [5][9] Sales Performance - The company reported a record high in half-year sales, with new energy vehicle sales reaching 72,500 units, contributing to a total of 87,500 vehicles sold [3][5] - The penetration rate of new energy vehicles reached 83%, indicating strong market acceptance and demand [3][5] Product Development - The Yueyi 03 model is highlighted for its spacious design, long range of 445 kilometers, and lifetime warranty on the vehicle and battery systems, targeting young families [5][7] - The Yueyi 07 model offers impressive performance with a 0-100 km/h acceleration in just 6.9 seconds and a combined range of 1,555 kilometers, catering to diverse consumer needs [7] Customer Engagement - The company launched a user service brand "Joy Pai" to enhance customer interaction and experience, focusing on community engagement and user-centric activities [9] - A summer event called "Yueyi Summer" was initiated to provide exclusive benefits and deepen emotional connections with customers [9] Future Outlook - The company aims to reshape the market landscape by leveraging technology and quality assurance to build consumer trust and promote sustainable mobility [9]