Core Viewpoint - The article highlights the strategic initiatives and innovations of AUX Air Conditioning as it positions itself as a leading player in the 2026 home appliance market, focusing on technology, quality, and service to enhance user value and redefine competition in the air conditioning industry [2][4][24]. Group 1: Strategic Initiatives - AUX Air Conditioning launched its new brand positioning "Intelligent Air Evolution" at the national dealer conference, introducing a series of smart products and a 10-year free warranty service [2][4]. - The company aims to leverage technology and product upgrades, alongside a comprehensive marketing system, to address consumer pain points and capture more market share [2][4][9]. - AUX has committed to enhancing its dealer network through eight major upgrades, ensuring that it becomes a representative of quality, order, and service in the air conditioning industry [9][11]. Group 2: Product and Service Innovations - AUX introduced eight smart technologies in its new air conditioning products, focusing on user needs and providing comprehensive air solutions [7][11]. - The company announced a 10-year free warranty and a 365-day exchange policy, marking a significant shift from price competition to value competition in the industry [13][21]. - AUX's service upgrades are designed to enhance user experience and establish the brand as a service-oriented company, further solidifying its market position [21][24]. Group 3: Market Position and Competitive Landscape - AUX Air Conditioning has been recognized as a top player in global sales of household split air conditioners from 2018 to 2024, and it has maintained the number one position in the smart voice air conditioning segment for three consecutive years [2][4]. - The company is positioned to lead the air conditioning industry into a new era characterized by value competition, driven by its focus on user-centric strategies and long-term commitment [4][24]. - AUX's comprehensive capabilities across the entire supply chain and product lifecycle provide a competitive edge in both domestic and international markets [16][18].