Core Viewpoint - The article highlights the strategic initiatives and innovations of AUX Air Conditioning as it positions itself as a leading player in the 2026 home appliance market, focusing on technology, quality, and service to enhance user value and redefine competition in the air conditioning industry [2][4][24]. Group 1: Strategic Initiatives - AUX Air Conditioning launched its new brand positioning "Intelligent Air Evolution" at the national dealer conference, introducing a series of smart products and a 10-year free warranty service [2][4]. - The company aims to leverage technology and product upgrades, alongside a comprehensive marketing system, to address consumer pain points and capture more market share [2][4][9]. - AUX has committed to enhancing its dealer network through eight major upgrades, ensuring that it becomes a representative of quality, order, and service in the air conditioning industry [9][11]. Group 2: Product and Service Innovations - AUX introduced eight smart technologies in its new air conditioning products, focusing on user needs and providing comprehensive air solutions [7][11]. - The company announced a 10-year free warranty and a 365-day exchange policy, marking a significant shift from price competition to value competition in the industry [13][21]. - AUX's service upgrades are designed to enhance user experience and establish the brand as a service-oriented company, further solidifying its market position [21][24]. Group 3: Market Position and Competitive Landscape - AUX Air Conditioning has been recognized as a top player in global sales of household split air conditioners from 2018 to 2024, and it has maintained the number one position in the smart voice air conditioning segment for three consecutive years [2][4]. - The company is positioned to lead the air conditioning industry into a new era characterized by value competition, driven by its focus on user-centric strategies and long-term commitment [4][24]. - AUX's comprehensive capabilities across the entire supply chain and product lifecycle provide a competitive edge in both domestic and international markets [16][18].

2026年家电市场大幕刚刚开启，新一线领军企业奥克斯空调便抢先出拳、系统发力。1月18日，奥克斯空调全国经销商大会在中原腹地郑州召开，来自全国 的核心渠道经销商共同见证"智见空气进化"品牌新定位，空气管家、AI语音、AI舒适等系列智能新品矩阵，以及10年免费包修服务新承诺、全方位赋予渠道 商家等一系列战略新举措的落地与起航。 奥克斯空调总裁忻宁表示，"2026年通过硬核的技术与产品，行业服务标杆打造，营销体系的全面升级，深入市场调研，确保每一款产品都能直击消费者痛 点，奥克斯有信心与所有商家一起拿下更多市场"。全球知名调研机构沙利文最新报告显示：奥克斯空调2018年至2024年累计七年全球家用分体式空调销量 前三，2023年至2024年连续两年大众市场家用空调全国销量第一、2022年至2024年连续三年智能语音空调全国销量第一。这既是奥克斯空调领跑的实力，也 是未来引领竞争的底气。 随着空调产业全面迈入"价值竞争"新时代，奥克斯空调以全国经销商大会为起点，凭借"科技、品质、服务"三大引擎的深度协同，率先落地智能战略与服务 升级，不仅夯实自身新一线龙头地位，更以长期主义实践为行业重构竞争规则、指明转型方向，开启 ...