Research Background and Methodology - The report titled "2025 She Travel: New Era Women's Travel Consumption Report" analyzes the travel consumption needs and behaviors of women in the context of the rise of the "she economy" and high-quality tourism development in China. It employs literature review, online text analysis, surveys, and big data statistical analysis to explore women's travel consumption behavior in depth [1][2][3]. Women's Travel Consumption Theory - Women's travel motivations are diverse and emotional, influenced by various factors, with differences observed across age groups. Women tend to rely more on online channels and recommendations from friends and family for information, and they are more sensitive to risk perception. In family travel decisions, women often play a leading role and are significantly influenced by travel bloggers and live streaming. The women's travel market can be segmented based on various criteria, with unique preferences in consumption levels and travel quality. The "Z generation" women exhibit behaviors such as "traveling like a local" [1][2][3]. Characteristics of Women's Travel Consumption Demand and Behavior - The primary demographic of female travelers is young to middle-aged women, with a decreasing likelihood of travel among older women. Women predominantly come from economically developed cities and show high demand for vacation product bookings. Their travel behavior is characterized by a significant preference for vacation tourism, high consumption levels focused on experiential spending, and a tendency to travel during long weekends and holidays. Women prefer both independent and group travel, influenced by age, and often choose friends, family, or partners as travel companions. Pre-trip motivations include relaxation and gaining knowledge, with a preference for natural scenery and historical sites as destinations. During the trip, women are active in popular and trendy spots, focusing on food experiences and unique accommodations, while post-trip evaluations indicate overall satisfaction with room for improvement [2][3][4]. Strategies for Optimizing Women's Travel Consumption - Recommendations for optimizing women's travel consumption include enhancing public tourism services, improving market systems, and optimizing industry layouts at the policy and local government levels. Social organizations and enterprises should focus on women's needs and cultivate various capabilities to meet these demands. Women themselves should enhance self-confidence, pay attention to personal needs, and improve self-protection and rights awareness [3][4].