Core Insights - The article discusses the rising trend of collecting and trading milk tea packaging, with some individuals making significant profits from selling these items on second-hand platforms [2][5][8]. Group 1: Market Trends - There is a growing market for milk tea packaging, with prices ranging from 1 yuan to over 100 yuan for limited edition items [2]. - Some sellers offer bulk deals, such as 50 bags for 59.9 yuan, indicating a diverse pricing strategy in the market [2]. Group 2: Consumer Behavior - Consumers are motivated by limited editions and collaborations with popular IPs, leading to high resale values for certain items, such as a cup sleeve from a collaboration that sells for 40 yuan [5]. - Collectors often purchase multiple drinks to obtain specific packaging, with one individual reporting a collection of over 1,000 bags, driven by new product releases [8]. Group 3: Social and Psychological Aspects - The act of collecting milk tea bags is compared to stamp collecting, serving as a social activity among peers [8]. - The phenomenon reflects a broader trend where young consumers seek emotional fulfillment and a sense of ritual through collecting, which can alleviate anxiety [9]. Group 4: Marketing Implications - Brands are leveraging limited edition packaging to enhance consumer loyalty and create a secondary market, with predictions that packaging collection could become a new marketing strategy in the beverage industry [9].

Core Insights - The trend of collecting milk tea packaging has gained significant popularity, with individuals sharing their collections online and some making substantial profits from selling these items [1][3][6] - The second-hand market for milk tea bags and related items has emerged, with prices ranging from 1 yuan to over 100 yuan for limited edition items, indicating a growing interest in these collectibles [3][5] Market Trends - The second-hand trading platforms are seeing a surge in listings for milk tea bags, cups, and related accessories, with some sellers capitalizing on limited editions and collaborations to drive prices up [3][5] - Data indicates that the coffee industry is projected to exceed 1 trillion yuan by 2025, while the new-style tea beverage market is expected to reach 354.72 billion yuan in 2024, highlighting the expanding market for these beverages beyond mere consumption [6] Consumer Behavior - Young consumers are increasingly motivated by the emotional and social value associated with collecting milk tea packaging, with some individuals reporting extensive collections and profits from reselling [6][8] - The phenomenon of "packaging collection" is seen as a potential new marketing strategy within the tea beverage industry, with brands exploring limited edition packaging to enhance consumer engagement and loyalty [7][8]