Group 1 - The rise of national trends and traditional culture has made the Qixi Festival an important vehicle for the "sweet economy," with couples eager to express their love through "sweet sharing" [1][5] - The Qixi Festival is characterized by romantic gestures, where snacks from companies like Holley become a delicious way to convey affection, enhancing the atmosphere of the celebration [1] - The Qixi Festival night movies are a classic for couples, with Holley’s Qiti red velvet berry cake providing a more romantic alternative to traditional popcorn, enhancing the viewing experience with its rich flavors [1] Group 2 - Holley's "Flower" series gummies, featuring a "0 sugar 0 fat" formula, cater to young consumers' health-conscious preferences while adding a romantic touch with real edible flower petals [3] - The unique "peelable" feature of the gummies adds an element of fun for couples, transforming the act of sharing into a gentle expression of affection [3] - The act of sharing food is shown to strengthen emotional connections, particularly among couples, aligning with Holley's brand philosophy of "Good Friends" and extending it to "Love and Sharing" during the Qixi Festival [5]