Core Viewpoint - The rising prices of mooncakes, particularly from popular brands like Starbucks, are becoming a topic of discussion among consumers, with individual prices exceeding 20 yuan and some reaching as high as 62 yuan per piece [1] Group 1: Pricing Trends - The average price of mooncakes from well-known brands is generally above 20 yuan per piece, with many gift boxes priced over 100 yuan [1] - Starbucks' "Round Mooncake Gift Box" is priced at 468 yuan for 8 pieces, averaging 58.5 yuan per piece, while the "Golden Mooncake Gift Box" costs 358 yuan for 6 pieces, averaging approximately 59.7 yuan per piece [1]

Core Viewpoint - The rising prices of mooncakes, particularly the 27 yuan per piece Holiland mooncake, have sparked significant public discussion and complaints about their value and quality [1][12][14]. Group 1: Pricing and Consumer Reactions - Holiland's "egg yolk red lotus" mooncake is priced at 27 yuan for 125 grams, leading to consumer complaints about its high price relative to its weight [1]. - Many consumers express dissatisfaction with the quality and ingredients of expensive mooncakes, citing concerns over additives and packaging [3][12]. - Complaints about mooncake prices have been prevalent, with 425 records found on a complaint platform regarding issues like price fraud and product quality [12]. Group 2: Market Trends and Comparisons - Mooncakes priced above 20 yuan each are common, with popular brands like Holiland, Starbucks, and Maxim offering gift boxes that often exceed 100 yuan, with some pieces priced as high as 62 yuan [4][7][10]. - Holiland's online store lists mooncake gift boxes ranging from 99 yuan for 6 pieces to 499 yuan for 16 pieces, with average prices per piece varying significantly [4][6]. - The trend of high-priced mooncakes has led to a growing demand for affordable and tasty options among consumers [14]. Group 3: Regulatory Response - In response to the public outcry over "sky-high" mooncake prices, four government departments have initiated measures to curb excessive pricing and promote the return of mooncakes to their traditional cultural roots [16].