（3） 针对高价月饼现象，来自政策层面的管控从未停止。 9 月 15 日，国家发展改革委、工业和信息化部、商务部、市场监管总局等四部门专题研 究做好遏制"天价"月饼工作。监管划出了底线，消费者的理性选择将最终决定行业的天花板。 什么东西一年宰一回，没几个人能吃动，但还是年年都要宰？（提示：不是年猪） 没错，是月饼，而且是专门瞄准有钱人的高价月饼。 过去，高价月饼往往以礼盒的形式出现。比如，上海半岛酒店数年前推出一款 1688 元月饼礼盒，号称选用三十年陈酿茅台融入月饼制作。 来源|凤凰网财经《公司研究院》 核心提示： （1） 又一年中秋将至，祐禾售价 39 元一粒、好利来售价 27 元一粒的"天价月饼"刺痛了不少消费者。没有繁复的包装，没有华丽的赠品，没有精 致的摆盘，相比过去往往以礼盒形式出现的高价月饼，这次以散装形式"重生"的昂贵月饼，似乎同样令人难以接受。 （2） 前有高端烘焙店的散装月饼掏空中产的钱包，后有包装食品商家的月饼想狠狠教育年轻消费者。越来越多的人不再愿意为成品月饼买单 了，"看透月饼的本质是饼皮上的花纹"，开始用模具 DIY 符合自己口味的月饼。 又如，北京日出东方凯宾斯基酒店曾推出售价高 ...

Core Viewpoint - The rising prices of mooncakes, particularly the 27 yuan per piece Holiland mooncake, have sparked significant public discussion and complaints about their value and quality [1][12][14]. Group 1: Pricing and Consumer Reactions - Holiland's "egg yolk red lotus" mooncake is priced at 27 yuan for 125 grams, leading to consumer complaints about its high price relative to its weight [1]. - Many consumers express dissatisfaction with the quality and ingredients of expensive mooncakes, citing concerns over additives and packaging [3][12]. - Complaints about mooncake prices have been prevalent, with 425 records found on a complaint platform regarding issues like price fraud and product quality [12]. Group 2: Market Trends and Comparisons - Mooncakes priced above 20 yuan each are common, with popular brands like Holiland, Starbucks, and Maxim offering gift boxes that often exceed 100 yuan, with some pieces priced as high as 62 yuan [4][7][10]. - Holiland's online store lists mooncake gift boxes ranging from 99 yuan for 6 pieces to 499 yuan for 16 pieces, with average prices per piece varying significantly [4][6]. - The trend of high-priced mooncakes has led to a growing demand for affordable and tasty options among consumers [14]. Group 3: Regulatory Response - In response to the public outcry over "sky-high" mooncake prices, four government departments have initiated measures to curb excessive pricing and promote the return of mooncakes to their traditional cultural roots [16].