Core Viewpoint - Dezhou City has launched the first batch of the "Hao De Shang Pin" public brand, aiming to enhance product quality and service experience while promoting regional cultural heritage and consumer demand for high-quality living [2][4]. Group 1: Brand Development - The "Hao De Shang Pin" brand is part of Dezhou's strategy to implement a quality-driven city initiative, focusing on creating a public brand that embodies quality, integrity, and excellence [2][3]. - The brand system is structured as "1+3+N," which includes one core public brand, three categories (product brands, regional brands, geographical indications), and multiple advantageous single products across various sectors [2][3]. Group 2: Selected Brands - The first batch includes 30 brands, featuring products from established companies like Taishan Sports and Tongyu Heavy Industry, as well as local specialties like Dezhou Braised Chicken and LS compound seasoning [3]. - The selection process involved strict criteria to ensure that all chosen brands are industry benchmarks, covering the entire supply chain from product quality to brand development [3]. Group 3: Brand Promotion and Future Plans - The launch of "Hao De Shang Pin" is seen as a new initiative for industrial transformation and a starting point for enhancing public welfare and international cooperation [4]. - Future plans include increasing brand promotion through online and offline integration, fostering deep integration between brands and industrial chains, and expanding into international markets, particularly ASEAN [4].

据介绍，经过严格的遴选与评审，首批入选的30个品牌，既包含已跻身"好品山东"的标杆企业产品，也有承载地域文化的特色产品；既有像泰山体育、通 裕重工（300185）这样的"智造脊梁"，也有如百龙创园（605016）、保龄宝（002286）生物这般的"健康先锋"，它们共同彰显了德州"产业有根基、产品 有口碑"的品牌自信。 为推动"好德尚品"走向市场、打响品牌，市市场监管局将采取"五大推广举措"：一是搭建展示平台，组织品牌参加国内外重大展会、产销对接会，持续参 与黄河——湄公河、东盟等国际交流活动，拓展国内外市场；二是强化数字赋能，联合德州市电商公共服务中心建设"好德尚品"品牌展示中心，对接主流 电商平台开设品牌专区，开展直播带货等线上推广；三是深化区域合作，重点对接京津冀、长三角等重点市场，建立优质产品供应基地，打造"德州好品 直供通道"；四是讲好品牌故事，宣传品牌背后的匠心工艺、文化内涵和产业优势，增强消费者认同感；五是鼓励拓展场景应用，在政府采购、公务接 待、城市礼品等场景中，优先采购符合相关标准和要求的"好德尚品"品牌产品，同时引导本地商超、酒店设立品牌专柜，为市民就近选购优质产品提供便 利。通过多维度、立 ...