Core Viewpoint - Dezhou City has launched the first batch of the "Hao De Shang Pin" public brand, aiming to enhance product quality and service experience while promoting regional cultural heritage and consumer demand for high-quality living [2][4]. Group 1: Brand Development - The "Hao De Shang Pin" brand is part of Dezhou's strategy to implement a quality-driven city initiative, focusing on creating a public brand that embodies quality, integrity, and excellence [2][3]. - The brand system is structured as "1+3+N," which includes one core public brand, three categories (product brands, regional brands, geographical indications), and multiple advantageous single products across various sectors [2][3]. Group 2: Selected Brands - The first batch includes 30 brands, featuring products from established companies like Taishan Sports and Tongyu Heavy Industry, as well as local specialties like Dezhou Braised Chicken and LS compound seasoning [3]. - The selection process involved strict criteria to ensure that all chosen brands are industry benchmarks, covering the entire supply chain from product quality to brand development [3]. Group 3: Brand Promotion and Future Plans - The launch of "Hao De Shang Pin" is seen as a new initiative for industrial transformation and a starting point for enhancing public welfare and international cooperation [4]. - Future plans include increasing brand promotion through online and offline integration, fostering deep integration between brands and industrial chains, and expanding into international markets, particularly ASEAN [4].

Core Viewpoint - The launch of the first batch of "Good De Brand" public brand products in Dezhou aims to enhance brand recognition and market presence through various promotional strategies [1][4]. Group 1: Brand Selection - The first batch includes 30 brands, featuring both established products from "Good Products Shandong" and unique regional cultural products [3]. - Notable brands include Taishan Sports and Tongyu Heavy Industry, representing the "intelligent manufacturing backbone," alongside health-oriented brands like Bailong Chuangyuan and Baolingbao [3]. Group 2: Promotion Strategies - The market regulatory bureau will implement five major promotional initiatives to boost the "Good De Brand" [4]. - Establishing a display platform for brands to participate in major domestic and international exhibitions and trade fairs [4]. - Enhancing digital capabilities by creating a brand showcase center and collaborating with major e-commerce platforms for online promotions [4]. - Strengthening regional cooperation, particularly with key markets like Beijing-Tianjin-Hebei and the Yangtze River Delta, to create quality product supply bases [4]. - Telling brand stories to highlight craftsmanship, cultural significance, and industrial advantages to increase consumer recognition [4]. - Encouraging the use of "Good De Brand" products in government procurement and local retail settings to facilitate consumer access to quality products [4].