Group 1: Industrial Development - Dezhou has accelerated its industrial economy as a top priority during the "14th Five-Year Plan," with a focus on new industrialization and the establishment of a modern industrial system centered on advanced manufacturing [2] - The number of industrial enterprises above designated size in Dezhou increased from 1,391 to 2,317, with revenue rising from 278.9 billion to 374.2 billion yuan [2] - Dezhou has pioneered the industry chain leader system, creating 11 signature industrial chains and 19 provincial-level industrial clusters, leading to significant market share in high-end chemical and equipment sectors [2][3] Group 2: Innovation and Transformation - The city emphasizes industrial innovation as a pathway to new productive forces, implementing 617 provincial-level enterprise technology innovation projects [3] - Dezhou is advancing digital transformation through the "Thousand Projects for Technological Upgrades" initiative, fostering 690 provincial-level digital economy "morning star factories" [3] Group 3: Consumer Market Growth - Dezhou aims to establish itself as a regional consumption center, with initiatives like the first Northern China Vegetable Grain Oil Sugar Wine Trading Conference to boost urban vitality and attract consumer traffic [4] - The social retail sales of consumer goods in Dezhou have grown at an average annual rate of 7.4% over the past four years, with new consumption models like live-streaming e-commerce gaining traction [4][6] Group 4: Food Industry Development - Dezhou is transforming from a traditional agricultural city to a renowned food city, focusing on high-quality food industry development and leveraging its agricultural advantages [7] - The city has over 1,800 food processing enterprises, with annual main business revenue nearing 80 billion yuan, and significant investments in key food processing projects [8] Group 5: Sports Industry Growth - Dezhou has integrated sports into its urban development, with over 3,000 sports enterprises generating 45 billion yuan in output, becoming a global hub for sports equipment [10] - The city hosts numerous high-level sports events, enhancing community engagement and promoting a vibrant sports culture [10] Group 6: Future Development Plans - Looking ahead to the "15th Five-Year Plan," Dezhou plans to expand development opportunities, strengthen industrial clusters, and enhance the integration of culture, tourism, and commerce [11]

近日，中国人寿财险德州市中心支公司为山东德州扒鸡股份有限公司的知名商标"德州扒鸡""德州五香 脱骨扒鸡"承保了注册商标专用权保险。根据保险合同约定，在保险期间内，若上述商标遭遇第三方侵 犯注册商标专用权的行为（以下简称"侵权行为"），保险公司将对被保险人因此产生的直接经济损失及 相关的维权费用承担赔偿责任。 "中国人寿财险为我们量身打造的'注册商标专用权保险'真正解除了我们被侵权的后顾之忧，政府还给 予保费60%的补贴。"山东德州扒鸡股份有限公司副董事长、总经理崔宸欣喜地说道。 据了解，山东德州扒鸡股份有限公司于2010年正式改制成立，先后荣获全国主食加工业示范企业、农业 产业化国家重点龙头企业等称号，公司品牌还被商务部认定为"中华老字号"。近年来，该公司以"打造 高端禽类食品行业领军品牌"为战略目标，在传承与发扬的基础上对制作技艺进行现代化改造，实现了 从饲料、养殖、生产到销售的全产业链发展模式，但其在发展过程中时常面临被侵权的经济损失和经营 风险。 "名优特新企业承载着推动产业升级、引领科技创新的重要使命。《山东省知识产权保护综合保险扶持 项目管理实施办法》明确，投保人向保险公司投保知识产权保险，按实际投 ...

齐鲁晚报˙齐鲁壹点记者 闫明 通讯员 汪诗超 李敏 崔广勋 "中国人寿（601628）财险为我们量身打造的'注册商标专用权保险'真正解除了我们被侵权的后顾之 忧，政府还给予保费60%的补贴，这种'政府搭台，中国人寿财险唱戏'的模式，共同为我们撑起了知识 产权的'保护伞'。"山东德州扒鸡股份有限公司副董事长、总经理崔宸欣喜地向记者介绍说。 传统名优商标需要保护，创新技术同样需要护航。记者在中国人寿财险山东省德州市中心支公司了解 到，德州胜港纸业有限公司和山东世纪星文体器材有限公司都是国家高新技术企业和省级专精特新企 业，分别拥有16项和48项国家专利，前者还拥有16个商标和2项软件著作权。近年来，他们高技术投 入、高人力成本投入研发的专利同样面临被侵权的风险。在了解到中国人寿财险山东省德州市中心支公 司研发出专利被侵权损失保险、专利执行保险后，主动为自己的专利进行了投保。与注册商标专用权保 险相似的是，当投保的专利发生侵权问题后，同样按照保险合同约定，对造成的直接经济损失和产生的 调查费、律师费等相关费用进行赔偿，真正化解了企业的后顾之忧。 "名优特新企业被视为新时代经济高质量发展的生力军，承载着推动产业升级、 ...

Core Insights - The chicken industry in Shandong, particularly in Dezhou, is a significant contributor to the economy, with an annual consumption of approximately 7 billion white feather chickens, making chicken the second-largest meat consumption product in China [1][8] - The production of Dezhou's famous "扒鸡" (braised chicken) is supported by a well-integrated industrial ecosystem that includes scientific breeding, standardized production, and comprehensive marketing strategies [1][3] - The industry is evolving towards high-end, intelligent, and green development, with a modern industrial system that encompasses breeding, raising, processing, cold chain logistics, and equipment [8] Industry Overview - Dezhou has a high density of "扒鸡" restaurants, with some stores selling thousands of chickens daily, indicating strong consumer demand [1][3] - The production process involves selecting high-quality chickens, typically in their prime growth stage, and utilizing smart technology to optimize production efficiency [3][8] - In 2024, Shandong's chicken stock is projected to reach 497 million, with an annual output of 2.676 billion chickens and a meat production of 3.535 million tons, accounting for 42.5% of the national slaughter volume [8] Market Dynamics - The chicken can be processed into various products, including wings, legs, and breasts, catering to diverse consumer needs, and the rise of the pet economy has opened new avenues for high-value processing [5][7] - The price range for chicken products varies significantly, with processed pet food commanding higher prices, indicating a lucrative market segment [7] - Shandong has become the leading province in pet food production, with a 235.5% increase in output during the "14th Five-Year Plan" period, further extending the value chain of the chicken industry [8]

Group 1 - The second Beijing-Tianjin-Hebei Old Brand Expo will be held from September 26 to 28, 2025, in Langfang, Hebei, showcasing regional特色企业 from Shandong [1] - The Shandong delegation includes notable brands such as Dezhou Braised Chicken, Cui's Sesame Oil, and others, aiming to enhance the visibility and reputation of "Shandong Old Brands" [1][3] - The expo serves as a significant platform for promoting regional old brands and facilitating collaboration between the Beijing-Tianjin-Hebei region and Shandong [9] Group 2 - The Shandong exhibition team attracted attention with local特色 and quality, featuring products like Dezhou Braised Chicken and various traditional dishes [3][5] - The delegation visited Hebei's Gu's Fragrance Industry and Yannan Spring Distillery to explore new development paths for old brands, focusing on cultural and industrial tourism integration [5][6] - Several Shandong brands, including Dezhou Braised Chicken and Huayang Beef, received the "Most Loved Brand Award" during the event, highlighting their market potential in the Beijing-Tianjin-Hebei area [7]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the successful implementation of numerous local regulations that promote regional specialties and development [2] - The introduction of specific regulations for local products such as winter jujube, pomegranate, and kite culture aims to enhance the standardization and branding of these industries, thereby providing a legal foundation for their growth [3][4][5] Group 2 - The "Regulations on the Promotion of Winter Jujube Industry Development" in Binzhou, effective from September 1, 2025, addresses issues such as low intensification, weak resistance to natural disasters, and high cultivation costs of the "Zhan Dong No. 2" variety [3] - The "Regulations on the Promotion of Pomegranate Industry Development" in Zaozhuang, set to take effect on December 1, 2024, is noted as the first specialized regulation for the pomegranate industry in the country [4] - The "Regulations on the Protection of Yantai Wine Production Area," effective from January 1, 2021, were established to eliminate institutional barriers and promote the development of the Yantai wine industry [4][5]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the development of numerous local regulations that promote unique regional products [1][9] - The establishment of specific regulations for local specialties such as Dezhou chicken, Yantai wine, Weifang kites, Rizhao green tea, Zaozhuang pomegranates, and Binzhou winter jujubes has enhanced the protection and promotion of these products [1][9] Group 2 - The Binzhou winter jujube industry has a planting area of 300,000 acres, with an annual output exceeding 600 million pounds and a total industrial output value surpassing 6 billion yuan [2][4] - The newly approved "Binzhou Winter Jujube Industry Development Promotion Regulations" will take effect on September 1, 2025, providing a legal framework for the standardization and branding of the winter jujube industry [4] - Zaozhuang's "Pomegranate Industry Development Promotion Regulations," effective December 1, 2024, is the first of its kind in the country, focusing on resource protection, cultivation management, and brand development [5] - Weifang's "Kite Cultural Industry Promotion Regulations," effective October 1, 2024, aims to address challenges in the kite industry and enhance its cultural significance [7] - Yantai's "Wine Region Protection Regulations," effective January 1, 2021, support the wine industry's development, with a comprehensive industry value exceeding 50 billion yuan [8] - Rizhao's "Rizhao Green Tea Protection Management Regulations," effective April 1, 2025, aim to enhance the quality and brand protection of Rizhao green tea, which has a total output value of 4.2 billion yuan [11]

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].