Core Insights - The chicken industry in Shandong, particularly in Dezhou, is a significant contributor to the economy, with an annual consumption of approximately 7 billion white feather chickens, making chicken the second-largest meat consumption product in China [1][8] - The production of Dezhou's famous "扒鸡" (braised chicken) is supported by a well-integrated industrial ecosystem that includes scientific breeding, standardized production, and comprehensive marketing strategies [1][3] - The industry is evolving towards high-end, intelligent, and green development, with a modern industrial system that encompasses breeding, raising, processing, cold chain logistics, and equipment [8] Industry Overview - Dezhou has a high density of "扒鸡" restaurants, with some stores selling thousands of chickens daily, indicating strong consumer demand [1][3] - The production process involves selecting high-quality chickens, typically in their prime growth stage, and utilizing smart technology to optimize production efficiency [3][8] - In 2024, Shandong's chicken stock is projected to reach 497 million, with an annual output of 2.676 billion chickens and a meat production of 3.535 million tons, accounting for 42.5% of the national slaughter volume [8] Market Dynamics - The chicken can be processed into various products, including wings, legs, and breasts, catering to diverse consumer needs, and the rise of the pet economy has opened new avenues for high-value processing [5][7] - The price range for chicken products varies significantly, with processed pet food commanding higher prices, indicating a lucrative market segment [7] - Shandong has become the leading province in pet food production, with a 235.5% increase in output during the "14th Five-Year Plan" period, further extending the value chain of the chicken industry [8]

2025年9月26日至28日，由京津冀三地联合打造的第二届京津冀老字号博览会在河北廊坊国际会展中心盛大举行。在山东省商务厅的指导下，山东省老字 号企业协会组织德州扒鸡、崔字牌、超意兴、鲁味斋、玉皇等一批厚植地域特色的企业代表山东组团参展，构建老字号对外展示展销优质窗口，树立"山 东老字号"知名度和美誉度。 舌尖上的齐鲁风味 引爆京津冀消费热情 在博览会现场，山东展团凭借鲜明的地方特色与匠心品质，成为全场关注的焦点。德州扒鸡带来经典扒鸡以及"鲁小吉"系列产品，经典味道与创新口味相 得益彰，成功圈粉年轻消费者。超意兴现场烹制的把子肉肥而不腻、入口即化，与软糯四喜丸子、香软米饭组成招牌套餐，浓郁香气引得观众纷纷驻足品 鉴。鲁味斋的扒蹄与扒鸡色泽红亮、软烂脱骨，工作人员娴熟拆解并邀观众试吃。崔字牌小磨香油与芝麻酱以纯正浓郁的香气吸引不少参观者询问。 深入河北企业考察 探寻老字号发展新路径 展会期间，山东老字号代表团先后前往谷氏香业和河北燕南春酒厂进行调研学习。作为非遗文化的传承者，谷氏香业展示了其独具特色的香道文化。从原 料精选到古法制作，再到现代香品研发，企业成功打造了一条集文化、艺术与实用价值于一体的产业链，让企 ...

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the successful implementation of numerous local regulations that promote regional specialties and development [2] - The introduction of specific regulations for local products such as winter jujube, pomegranate, and kite culture aims to enhance the standardization and branding of these industries, thereby providing a legal foundation for their growth [3][4][5] Group 2 - The "Regulations on the Promotion of Winter Jujube Industry Development" in Binzhou, effective from September 1, 2025, addresses issues such as low intensification, weak resistance to natural disasters, and high cultivation costs of the "Zhan Dong No. 2" variety [3] - The "Regulations on the Promotion of Pomegranate Industry Development" in Zaozhuang, set to take effect on December 1, 2024, is noted as the first specialized regulation for the pomegranate industry in the country [4] - The "Regulations on the Protection of Yantai Wine Production Area," effective from January 1, 2021, were established to eliminate institutional barriers and promote the development of the Yantai wine industry [4][5]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the development of numerous local regulations that promote unique regional products [1][9] - The establishment of specific regulations for local specialties such as Dezhou chicken, Yantai wine, Weifang kites, Rizhao green tea, Zaozhuang pomegranates, and Binzhou winter jujubes has enhanced the protection and promotion of these products [1][9] Group 2 - The Binzhou winter jujube industry has a planting area of 300,000 acres, with an annual output exceeding 600 million pounds and a total industrial output value surpassing 6 billion yuan [2][4] - The newly approved "Binzhou Winter Jujube Industry Development Promotion Regulations" will take effect on September 1, 2025, providing a legal framework for the standardization and branding of the winter jujube industry [4] - Zaozhuang's "Pomegranate Industry Development Promotion Regulations," effective December 1, 2024, is the first of its kind in the country, focusing on resource protection, cultivation management, and brand development [5] - Weifang's "Kite Cultural Industry Promotion Regulations," effective October 1, 2024, aims to address challenges in the kite industry and enhance its cultural significance [7] - Yantai's "Wine Region Protection Regulations," effective January 1, 2021, support the wine industry's development, with a comprehensive industry value exceeding 50 billion yuan [8] - Rizhao's "Rizhao Green Tea Protection Management Regulations," effective April 1, 2025, aim to enhance the quality and brand protection of Rizhao green tea, which has a total output value of 4.2 billion yuan [11]

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].