Group 1 - The article highlights the trend of cultural consumption linked with local economic development, exemplified by the success of the New Year's concert in Harbin, which significantly boosted tourism and hotel bookings [1] - Data from Ctrip indicates that since the ticket sales for Harbin Ice and Snow World began, flight bookings to Harbin increased by 82.41% year-on-year, and hotel night bookings rose by 80.57% [1] - The concert, part of the "Journey of Song" IP initiative, was a collaborative effort involving multiple local government departments and aimed to create an immersive experience by using ice sculptures as a backdrop [1] Group 2 - Ctrip's representative emphasized that the "music + tourism" collaboration not only drove consumer engagement through quality content but also integrated creative resources, enhancing the emotional appeal and brand recognition of ice tourism [2] - The partnership between Ctrip and Harbin Ice and Snow World effectively upgraded the destination brand and stimulated comprehensive consumption, contributing to the high-quality development of ice tourism and overall tourism [2]

据了解，所有进入冰雪大世界的游客均能共享这场音乐盛宴，这不仅是哈尔滨"宠客"温度的延续，更是 携程与冰雪大世界以"内容附加值"提升景区核心吸引力、做大客流基础的共赢之举。用一场顶格配置的 演出，为游客的冰雪之旅创造了超越期待的高光时刻，也将"如歌的旅程"打造为城市文旅的闪亮名片。 园区内设置了NFC打卡抽奖、社交互动专区等环节，携程吉祥物"Yoyo"现场派发主题衍生产品，进一步 增强游客的沉浸体验。哈尔滨中央大街、西城红场等核心商圈设立的近10处第二现场"暖屋直播"点位， 将整场演唱会的热度进一步扩散，实现全城同步共享跨年狂欢。 演唱会亦聚焦本土艺术新秀的培育，通过校企合作机制，联合哈尔滨师范大学音乐学院推出"城市新 声"环节，让优秀学生原创作品登上主舞台，为音乐与地域文化的传承注入可持续力量。零点时分，无 人机编队与烟花表演在冰雪夜空交织出梦幻画卷，将现场气氛推向高潮，完成了一次"声景交融"的文旅 体验升级。 新年伊始，万象更新。携程数据显示，自哈尔滨冰雪大世界跨年日开票以来，哈尔滨的机票预订量同比 增长82.41%，周边酒店预订间夜量同比提升80.57%。一场演唱会，何以成为点燃整座城市的火种？它 背后， ...