Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure participants reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] - The market is shifting from attracting visitors through resources to retaining them with warm services, with significant commercial value being released from ice and snow IPs [1] - Consumer confidence indicates substantial growth potential, with 74.8% of respondents interested in ice and snow leisure activities and 50.5% planning long-distance trips [1] Investment Landscape - A new investment pattern has emerged in China's ice and snow tourism, characterized by "south-north resonance, central rise, and east-west collaboration," with South China leading in investment at 30% [2] - The indoor ice and snow theme complexes are the most active investment category, enabling year-round ice and snow consumption [2] - The ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises in the country, reflecting an 11% year-on-year growth [2] Industry Development - The ice and snow tourism sector has developed a comprehensive industrial chain encompassing culture, sports, and equipment [2] - Domestic ice and snow equipment, such as skis and snow wax cars, are increasingly being exported through cross-border e-commerce, indicating a shift from attracting global attention to deepening international connections [2]

Core Viewpoint - The Deputy Mayor of Shenyang, Liu Keben, praised Harbin's Ice and Snow World as a "world miracle, world first, and world unique" during the 2026 Ice and Snow Tourism Development Conference in Harbin [1] Group 1: Regional Cooperation - Liu Keben emphasized the importance of regional cooperation, stating that his promotion efforts extend beyond Shenyang and Liaoning to encompass the entire Northeast region [1] - He proposed the concept of "Northeast Three Provinces Integration," highlighting the interdependence between the regions [1] Group 2: Tourism Branding - Liu Keben noted the complementary nature of Harbin's ice and Shenyang's hot springs, suggesting a joint effort to create a "Northeast Tourism" brand [1] - He articulated that both Harbin and Shenyang should be recognized as significant not only within Northeast China but also on a global scale [1]

Group 1 - The article highlights the trend of cultural consumption linked with local economic development, exemplified by the success of the New Year's concert in Harbin, which significantly boosted tourism and hotel bookings [1] - Data from Ctrip indicates that since the ticket sales for Harbin Ice and Snow World began, flight bookings to Harbin increased by 82.41% year-on-year, and hotel night bookings rose by 80.57% [1] - The concert, part of the "Journey of Song" IP initiative, was a collaborative effort involving multiple local government departments and aimed to create an immersive experience by using ice sculptures as a backdrop [1] Group 2 - Ctrip's representative emphasized that the "music + tourism" collaboration not only drove consumer engagement through quality content but also integrated creative resources, enhancing the emotional appeal and brand recognition of ice tourism [2] - The partnership between Ctrip and Harbin Ice and Snow World effectively upgraded the destination brand and stimulated comprehensive consumption, contributing to the high-quality development of ice tourism and overall tourism [2]

Group 1 - The cultural and tourism market in Heilongjiang Province showed strong performance during the New Year holiday, with a total of 8.637 million visitors and total spending of 9.16 billion yuan, with 25.7% of visitors coming from outside the province [2] - Various regions in the province launched distinctive cultural and tourism activities centered around "ice and snow," significantly enhancing market vitality, with Harbin Ice Snow World achieving record visitor numbers on New Year's Eve [3] - A diverse range of tourism routes were introduced, including themes like ice sports, wellness, ecological sightseeing, and cultural experiences, attracting a large number of tourists [5] Group 2 - Consumer promotion measures proved effective, with various locations offering coupons, ticket discounts, and unique events to stimulate cultural and tourism consumption [5] - Events such as the "Aurora Feast" in Mohe's Beiji Village highlighted regional charm and contributed to the overall appeal of the tourism offerings [5]

Core Viewpoint - The development of the ice and snow economy in Heilongjiang is positioned as a new growth point for high-quality development and international cooperation, transforming natural resources into cultural and economic assets [1][4][28]. Group 1: Policy and Strategic Initiatives - In 2024, the State Council issued opinions to promote the high-quality development of the ice and snow economy, emphasizing the integration of ice and snow sports, culture, equipment, and tourism [4][10]. - Heilongjiang has implemented a series of policies to accelerate the construction of a world-class ice and snow tourism destination and economic hub, including the "Implementation Plan for High-Quality Development of Ice and Snow Sports" [4][5]. - The province has established a statistical monitoring system for the ice and snow economy, covering four major sectors: tourism, sports, culture, and equipment, to better quantify its economic impact [20]. Group 2: Economic Impact and Growth - The total output of Heilongjiang's ice and snow economy is projected to reach 266.17 billion yuan in 2024, with ice and snow tourism contributing the largest share at 182.33 billion yuan [5][20]. - The province aims to create a 100 billion yuan-level industrial cluster in the ice and snow economy, leveraging its unique climatic conditions to attract investment and talent [27][28]. - The ice and snow economy has significantly boosted local tourism, with the number of visitors and tourism revenue doubling during the 2023-2024 season [8][10]. Group 3: Infrastructure and Technological Advancements - Infrastructure improvements include the expansion of Harbin Airport and upgrades to urban transport networks, enhancing connectivity between airports, train stations, and tourist attractions [11]. - The introduction of smart technologies in venue management and visitor services has improved the overall experience for tourists, showcasing a model for managing large crowds effectively [18]. - The province is focusing on developing a comprehensive ice and snow equipment manufacturing sector, which has seen significant growth and innovation, including partnerships with leading brands [25]. Group 4: Cultural and Tourism Development - The transformation of Harbin Ice and Snow World into a year-round attraction reflects a shift from seasonal tourism to a more sustainable, all-year-round model [24]. - Collaborative efforts with neighboring provinces aim to create a Northeast Ice and Snow Tourism Grand Circuit, enhancing resource sharing and visitor experiences across the region [24]. - The integration of local culture and history into ice and snow tourism experiences is being emphasized to enhance the appeal and uniqueness of the offerings [17].

Group 1 - CNN will host a global New Year's Eve live broadcast from Harbin Ice and Snow World, marking it as the second city in mainland China after Shanghai for such an event [1] - The live broadcast aims to showcase the stunning landscapes of Harbin Ice and Snow World to a global audience, highlighting the cultural and artistic achievements of Chinese ice and snow art [1] - The event features iconic structures and cultural symbols from various regions of China, emphasizing the depth of cultural dialogue and the hard power of development in ice and snow tourism [1] Group 2 - The live broadcast is expected to be a key driver for upgrading tourism in Harbin, with plans to deepen international cooperation and promote the integration of ice and snow culture with the tourism industry [2] - Harbin aims to leverage the Ice and Snow World as a starting point to showcase the unique charm and development potential of northern Chinese cities to the world [2]

Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World will officially open on December 17, 2025, with a theme of "Ice and Snow Fairy Tale" [1] - This year's event is the largest in scale, created by thousands of ice construction workers [1] - Ticket prices are set at a promotional price of 298 yuan per adult from December 17 to December 23, 2025, reverting to the original price of 328 yuan starting December 24, 2025 [1] Group 2: Overseas Chinese Town A (OCT A) - In November 2025, OCT A reported a total visitor count of 6.97 million for its cultural tourism enterprises, an 8% increase year-on-year [1] - For the period from January to November 2025, the total number of visitors was 73.98 million, a 1% decrease compared to the previous year [1] - In November 2025, the company achieved a contract sales area of 86,000 square meters, a 61% year-on-year decrease, and a contract sales amount of 1.2 billion yuan, down 65% year-on-year [1] Group 3: Beijing Haichang Ocean Park - The Beijing Haichang Ocean Park project has entered the construction phase, with a total building area of approximately 160,000 square meters [2] - The park will feature a combination of ecological, educational, interactive, performance, artistic, and hotel functions, expected to be completed and operational by 2027 [2] - The project is a collaboration between Haichang Ocean Park and Beijing Tongzhou Urban Construction Operation Group [2] Group 4: Taiyuan Plaza and China Resources Mixc Life - Taiyuan Plaza and China Resources Mixc Life have signed a cooperation agreement for the first Mixc Tian Di in North China, located in Taiyuan City [2] - The commercial complex will cover an area of approximately 445,000 square meters, integrating a "block + box mall" innovative model [2] - The project will feature international luxury brands, high-end dining, and cultural art spaces [2] Group 5: New City Holdings - New City Holdings has officially launched two innovative commercial product lines: "New Yuehui" and "Yinxiang" [2] - "New Yuehui" is positioned as an "urban vitality life aggregation body," while "Yinxiang" focuses on "enjoying slow time in urban streets," aimed at creating a "slow life block" [2] Group 6: Guangdong Province - Guangdong Province has issued measures to promote the integration of agriculture, culture, and tourism, focusing on high-quality development [3] - The measures include 27 specific actions to enhance the integration of various tourism-related sectors [3] - The province aims to develop ecological health resorts and promote traditional Chinese medicine health tourism [3] Group 7: Beijing Tourism - In the first ten months of the year, Beijing received over 300 million visitors, with tourism spending exceeding 600 billion yuan, representing year-on-year growth of 5.4% and 7.2% respectively [4][5] - Cultural and tourism consumption has become a significant growth driver for the construction of an international consumption center city [5]

Core Viewpoint - The opening of the 27th Harbin Ice and Snow World marks a significant increase in scale and visitor engagement, reflecting the growing popularity of winter tourism in northern China as temperatures drop and snowfall increases [1][3]. Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World officially opened on December 17, covering an area of 1.2 million square meters, making it the largest in history [1][3]. - The park features three main thematic routes: a timeline of urban development, an ice and snow art and performance route, and a multicultural experience route [3]. - The iconic "big snowman" has been constructed to a height of 19 meters, using over 3,500 cubic meters of snow, also a record for its size [4][6]. Group 2: Inner Mongolia Ice and Snow Tourism - Various ice and snow tourism festivals have commenced in Inner Mongolia, featuring activities such as skiing competitions and folk performances [7]. - Inner Mongolia has launched over 200 ice and snow activities across 12 leagues and cities, integrating sports events with cultural tourism [13]. - The region's ski resorts have opened, with upgraded facilities including low-altitude cable cars and magic carpets to enhance visitor experience [11]. Group 3: Shanxi Ski Resorts - Ski resorts in Shanxi have also opened, with night skiing gaining popularity among visitors [14]. - A large ski resort in Taiyuan has opened seven ski trails and offers night skiing, with a professional coaching team available for different skill levels [16]. - The number of visitors during day and night sessions has increased by 15% compared to the same period last year, with night sessions seeing a rise of over 20% [16].

Core Viewpoint - The 27th Harbin Ice and Snow World officially opened on December 17, showcasing the largest scale in its history with an area of 1.2 million square meters and over 400,000 cubic meters of ice and snow used, highlighting the city's commitment to developing the ice and snow economy as a new growth point [2] Group 1 - The park's area is 1.2 million square meters, making it the largest in history [2] - The total amount of ice and snow used exceeds 400,000 cubic meters, setting a new record [2] - Harbin city is focusing on the ice and snow economy to generate economic benefits, emphasizing the transformation of "cold" resources into "hot" economic effects [2]

Group 1 - The 27th Harbin Ice and Snow World officially opened on December 17, with online reservations reaching 40,000 on the opening day, indicating high popularity [3] - The scale of this year's Ice and Snow World is the largest ever, covering 1.2 million square meters [3] - The event features three main thematic axes: a timeline of urban development, an ice and snow art and performance route, and a multicultural gathering line, with over 300 ice architecture installations [5] Group 2 - Many ice and snow attractions incorporate ideas from netizens, such as a 521-meter-long super ice slide designed to resemble the Great Wall, and ice sculptures of national symbols like the Fujian aircraft carrier and the "Jiaolong" submersible [7] - The park integrates advanced technology, including a single-sided freezing technique for transparent ice that can encapsulate fruits and flowers, and a cutting-edge ice machine developed by Harbin Institute of Technology that enhances ice block production efficiency [11] - The Central Radio and Television Station has set up a live broadcast studio at the Ice and Snow World for five consecutive years, adding new photo opportunities and interactive areas for visitors [13]