1月5日在哈尔滨举办的2026冰雪旅游发展大会上，中国旅游研究院（文化和旅游部数据中心）发布《中 国冰雪旅游发展报告（2026）》指出，我国冰雪旅游正进入持续繁荣的新阶段。经综合测算，预计2025 —2026冬季，我国冰雪旅游休闲人数将达到3.6亿人次，冰雪旅游休闲收入有望达到4500亿元。 中国旅游研究院研究员韩元军介绍，以哈尔滨、沈阳、长春、张家口等为代表的北方城市正从"资源吸 引人"向"暖心服务留住人"转型。哈尔滨冰雪大世界、长白山粉雪、"淘学企鹅"等冰雪IP正释放巨大商 业价值。冰雕技艺、冰雪摄影、雪国列车等成为最受游客喜爱的文化产品。 中国旅游研究院副院长唐晓云介绍，以冰雪旅游为引领，我国已形成涵盖文化、运动、装备在内的全产 业链格局。报告显示，2025年我国冰雪经济规模已超过1万亿元，全国冰雪旅游相关企业已超过1.4万 家，同比增速达11%。国产冰雪装备如滑雪板、雪蜡车等正积极通过跨境电商"出海"，中国冰雪旅游正 从"吸引世界目光"向"深化国际链接"转变。 （据新华社） 从消费信心来看，冰雪旅游市场增长潜力巨大。中国旅游研究院开展的专项调查显示，74.8%的受访者 希望在2025—2026冬季体验 ...

Core Viewpoint - The Deputy Mayor of Shenyang, Liu Keben, praised Harbin's Ice and Snow World as a "world miracle, world first, and world unique" during the 2026 Ice and Snow Tourism Development Conference in Harbin [1] Group 1: Regional Cooperation - Liu Keben emphasized the importance of regional cooperation, stating that his promotion efforts extend beyond Shenyang and Liaoning to encompass the entire Northeast region [1] - He proposed the concept of "Northeast Three Provinces Integration," highlighting the interdependence between the regions [1] Group 2: Tourism Branding - Liu Keben noted the complementary nature of Harbin's ice and Shenyang's hot springs, suggesting a joint effort to create a "Northeast Tourism" brand [1] - He articulated that both Harbin and Shenyang should be recognized as significant not only within Northeast China but also on a global scale [1]

一场演唱会，何以成为点燃整座城市的火种？业内人士认为，这是文旅融合的深层智慧，更是"以文塑旅、以旅彰文"的生动实践。 转自：新华财经 携程相关负责人表示，这场"音乐+旅游"的成功实践不仅以优质内容撬动消费转化，更通过创意驱动资源整合，为冰雪旅游注入了情感温度与品牌辨识度。 携程与哈尔滨冰雪大世界的此次合作，通过共创优质IP内容，有效赋能目的地品牌升级、拉动综合消费，为冰雪游乃至全域旅游的高质量发展，提供了一条 可感、可知、可持续的"如歌之路"。 新华财经北京1月5日电（记者沈寅飞）新年伊始，万象更新。文化消费与地方经济联动成为了一种新趋势。在冰雪之城哈尔滨，当零下二十度的寒冰遇上热 血沸腾的演唱会，不仅让"冷资源"沸腾为"热经济"，更让冰雪旅游的叙事被重新谱写。携程数据显示，自哈尔滨冰雪大世界跨年日开票以来，哈尔滨的机票 预订量同比增长82.41%，周边酒店预订间夜量同比提升80.57%。 据介绍，作为"如歌的旅程"IP落地的首站，"如歌的旅程"跨年演唱会由黑龙江省文化和旅游厅、中共哈尔滨市委宣传部、哈尔滨市文化广电和旅游局、哈尔 滨马迭尔文旅投资集团等多部门指导，哈尔滨冰雪大世界与携程集团联合打造。演唱会突 ...

全省各地精心策划，以"冰雪+"为核心，推出了一系列特色鲜明、体验丰富的文旅活动和产品，有效激发了市场活力。哈尔滨冰雪大世界作为跨年主阵 地，创下历届跨年夜客流新高，中央大街"最美人墙"温暖人心，地铁单日客运量突破172万人次。齐齐哈尔、黑河、鸡西、伊春等地也举办了各具特色的 跨年晚会、冰雪庆典、森林欢乐季等活动，营造了浓郁的节日氛围。 为满足多样化需求，各地推出了涵盖冰雪运动、温泉康养、生态观光、民俗体验、精品研学等主题的旅游线路。佳木斯抚远"东极新年马拉松"、大庆国际 研学冬令营、鹤岗主题精品线路等，吸引了大量游客参与。同时，全省文艺院团、博物馆、图书馆、群文系统推出了多场音乐会、展览、社教及惠民演 出，提升了假日文化内涵。 来源：黑龙江发布 2026年元旦假日期间，黑龙江省文化和旅游市场安全有序、供给丰富、人气兴旺，交出一份亮眼成绩单。据移动大数据测算与中国旅游研究院研究分析， 假日期间全省累计接待游客863.7万人次，实现游客总花费91.6亿元，其中省外游客占比达25.7%，市场辐射力进一步增强。 促消费举措成效显著。牡丹江雪乡、镜泊湖，大庆猛犸乐园，鸡西、伊春、七台河、黑河、绥化、大兴安岭等地通过发放 ...

Core Viewpoint - The development of the ice and snow economy in Heilongjiang is positioned as a new growth point for high-quality development and international cooperation, transforming natural resources into cultural and economic assets [1][4][28]. Group 1: Policy and Strategic Initiatives - In 2024, the State Council issued opinions to promote the high-quality development of the ice and snow economy, emphasizing the integration of ice and snow sports, culture, equipment, and tourism [4][10]. - Heilongjiang has implemented a series of policies to accelerate the construction of a world-class ice and snow tourism destination and economic hub, including the "Implementation Plan for High-Quality Development of Ice and Snow Sports" [4][5]. - The province has established a statistical monitoring system for the ice and snow economy, covering four major sectors: tourism, sports, culture, and equipment, to better quantify its economic impact [20]. Group 2: Economic Impact and Growth - The total output of Heilongjiang's ice and snow economy is projected to reach 266.17 billion yuan in 2024, with ice and snow tourism contributing the largest share at 182.33 billion yuan [5][20]. - The province aims to create a 100 billion yuan-level industrial cluster in the ice and snow economy, leveraging its unique climatic conditions to attract investment and talent [27][28]. - The ice and snow economy has significantly boosted local tourism, with the number of visitors and tourism revenue doubling during the 2023-2024 season [8][10]. Group 3: Infrastructure and Technological Advancements - Infrastructure improvements include the expansion of Harbin Airport and upgrades to urban transport networks, enhancing connectivity between airports, train stations, and tourist attractions [11]. - The introduction of smart technologies in venue management and visitor services has improved the overall experience for tourists, showcasing a model for managing large crowds effectively [18]. - The province is focusing on developing a comprehensive ice and snow equipment manufacturing sector, which has seen significant growth and innovation, including partnerships with leading brands [25]. Group 4: Cultural and Tourism Development - The transformation of Harbin Ice and Snow World into a year-round attraction reflects a shift from seasonal tourism to a more sustainable, all-year-round model [24]. - Collaborative efforts with neighboring provinces aim to create a Northeast Ice and Snow Tourism Grand Circuit, enhancing resource sharing and visitor experiences across the region [24]. - The integration of local culture and history into ice and snow tourism experiences is being emphasized to enhance the appeal and uniqueness of the offerings [17].

Group 1 - CNN will host a global New Year's Eve live broadcast from Harbin Ice and Snow World, marking it as the second city in mainland China after Shanghai for such an event [1] - The live broadcast aims to showcase the stunning landscapes of Harbin Ice and Snow World to a global audience, highlighting the cultural and artistic achievements of Chinese ice and snow art [1] - The event features iconic structures and cultural symbols from various regions of China, emphasizing the depth of cultural dialogue and the hard power of development in ice and snow tourism [1] Group 2 - The live broadcast is expected to be a key driver for upgrading tourism in Harbin, with plans to deepen international cooperation and promote the integration of ice and snow culture with the tourism industry [2] - Harbin aims to leverage the Ice and Snow World as a starting point to showcase the unique charm and development potential of northern Chinese cities to the world [2]

Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World will officially open on December 17, 2025, with a theme of "Ice and Snow Fairy Tale" [1] - This year's event is the largest in scale, created by thousands of ice construction workers [1] - Ticket prices are set at a promotional price of 298 yuan per adult from December 17 to December 23, 2025, reverting to the original price of 328 yuan starting December 24, 2025 [1] Group 2: Overseas Chinese Town A (OCT A) - In November 2025, OCT A reported a total visitor count of 6.97 million for its cultural tourism enterprises, an 8% increase year-on-year [1] - For the period from January to November 2025, the total number of visitors was 73.98 million, a 1% decrease compared to the previous year [1] - In November 2025, the company achieved a contract sales area of 86,000 square meters, a 61% year-on-year decrease, and a contract sales amount of 1.2 billion yuan, down 65% year-on-year [1] Group 3: Beijing Haichang Ocean Park - The Beijing Haichang Ocean Park project has entered the construction phase, with a total building area of approximately 160,000 square meters [2] - The park will feature a combination of ecological, educational, interactive, performance, artistic, and hotel functions, expected to be completed and operational by 2027 [2] - The project is a collaboration between Haichang Ocean Park and Beijing Tongzhou Urban Construction Operation Group [2] Group 4: Taiyuan Plaza and China Resources Mixc Life - Taiyuan Plaza and China Resources Mixc Life have signed a cooperation agreement for the first Mixc Tian Di in North China, located in Taiyuan City [2] - The commercial complex will cover an area of approximately 445,000 square meters, integrating a "block + box mall" innovative model [2] - The project will feature international luxury brands, high-end dining, and cultural art spaces [2] Group 5: New City Holdings - New City Holdings has officially launched two innovative commercial product lines: "New Yuehui" and "Yinxiang" [2] - "New Yuehui" is positioned as an "urban vitality life aggregation body," while "Yinxiang" focuses on "enjoying slow time in urban streets," aimed at creating a "slow life block" [2] Group 6: Guangdong Province - Guangdong Province has issued measures to promote the integration of agriculture, culture, and tourism, focusing on high-quality development [3] - The measures include 27 specific actions to enhance the integration of various tourism-related sectors [3] - The province aims to develop ecological health resorts and promote traditional Chinese medicine health tourism [3] Group 7: Beijing Tourism - In the first ten months of the year, Beijing received over 300 million visitors, with tourism spending exceeding 600 billion yuan, representing year-on-year growth of 5.4% and 7.2% respectively [4][5] - Cultural and tourism consumption has become a significant growth driver for the construction of an international consumption center city [5]

Core Viewpoint - The opening of the 27th Harbin Ice and Snow World marks a significant increase in scale and visitor engagement, reflecting the growing popularity of winter tourism in northern China as temperatures drop and snowfall increases [1][3]. Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World officially opened on December 17, covering an area of 1.2 million square meters, making it the largest in history [1][3]. - The park features three main thematic routes: a timeline of urban development, an ice and snow art and performance route, and a multicultural experience route [3]. - The iconic "big snowman" has been constructed to a height of 19 meters, using over 3,500 cubic meters of snow, also a record for its size [4][6]. Group 2: Inner Mongolia Ice and Snow Tourism - Various ice and snow tourism festivals have commenced in Inner Mongolia, featuring activities such as skiing competitions and folk performances [7]. - Inner Mongolia has launched over 200 ice and snow activities across 12 leagues and cities, integrating sports events with cultural tourism [13]. - The region's ski resorts have opened, with upgraded facilities including low-altitude cable cars and magic carpets to enhance visitor experience [11]. Group 3: Shanxi Ski Resorts - Ski resorts in Shanxi have also opened, with night skiing gaining popularity among visitors [14]. - A large ski resort in Taiyuan has opened seven ski trails and offers night skiing, with a professional coaching team available for different skill levels [16]. - The number of visitors during day and night sessions has increased by 15% compared to the same period last year, with night sessions seeing a rise of over 20% [16].

Core Viewpoint - The 27th Harbin Ice and Snow World officially opened on December 17, showcasing the largest scale in its history with an area of 1.2 million square meters and over 400,000 cubic meters of ice and snow used, highlighting the city's commitment to developing the ice and snow economy as a new growth point [2] Group 1 - The park's area is 1.2 million square meters, making it the largest in history [2] - The total amount of ice and snow used exceeds 400,000 cubic meters, setting a new record [2] - Harbin city is focusing on the ice and snow economy to generate economic benefits, emphasizing the transformation of "cold" resources into "hot" economic effects [2]

Group 1 - The 27th Harbin Ice and Snow World officially opened on December 17, with online reservations reaching 40,000 on the opening day, indicating high popularity [3] - The scale of this year's Ice and Snow World is the largest ever, covering 1.2 million square meters [3] - The event features three main thematic axes: a timeline of urban development, an ice and snow art and performance route, and a multicultural gathering line, with over 300 ice architecture installations [5] Group 2 - Many ice and snow attractions incorporate ideas from netizens, such as a 521-meter-long super ice slide designed to resemble the Great Wall, and ice sculptures of national symbols like the Fujian aircraft carrier and the "Jiaolong" submersible [7] - The park integrates advanced technology, including a single-sided freezing technique for transparent ice that can encapsulate fruits and flowers, and a cutting-edge ice machine developed by Harbin Institute of Technology that enhances ice block production efficiency [11] - The Central Radio and Television Station has set up a live broadcast studio at the Ice and Snow World for five consecutive years, adding new photo opportunities and interactive areas for visitors [13]