Core Viewpoint - The drama "Xu Wo Yao Yan" presents an idealized entrepreneurial journey that may frustrate real-life entrepreneurs due to its unrealistic portrayal of success and independence in a traditional business model [1][3][30]. Group 1: Entrepreneurial Themes - The startup team behind the clothing brand Yan Yi Fang consists of diverse backgrounds, including a TV host and a design competition dropout, and quickly moves into a luxurious office space [2]. - The show highlights the traditional nature of the clothing business despite using modern marketing techniques like short videos [3]. - The protagonist, Xu Yan, embodies a "strong female lead" who overcomes personal and professional challenges, reflecting a shift in female character portrayals in media [5][7][30]. Group 2: Audience Engagement and Market Trends - The series taps into the growing trend of female-centric narratives, which are becoming a lucrative market segment [31][48]. - The portrayal of imperfect male characters serves to elevate the female lead's strengths and the supportive relationships among women [35]. - The success of "Xu Wo Yao Yan" has led to significant online engagement, with discussions and content creation surrounding the fictional brand Yan Yi Fang, indicating a strong connection with the audience [24][41]. Group 3: Advertising and Consumption Patterns - Female consumers are identified as the primary decision-makers in various sectors, influencing advertising strategies and content creation [38][39]. - The show's popularity has prompted brands to leverage its themes for marketing, although actual purchasing behavior may not align with on-screen promotions [41][42]. - The decline in traditional long-video platforms' viewership highlights the need for engaging content that resonates with female audiences to maintain advertising revenue [43][44].