女性叙事

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这是我们的故事:女性叙事正在改写历史剧本 | 佩妍 钟 | TEDxDanshui Road
TEDx Talks· 2025-08-27 16:42
15岁开始从事导演工作,从慈善晚会到洛杉矶首届多校联办华人春晚到腾讯智博会科技展馆主设计师再到原创全女音乐剧。合作过的艺术家包括西海岸说唱教父Snoop Dogg和华人艾美奖获得者王宗贤。 她出品制作的音乐剧《她对此感到厌烦》于2025年9月开启全国巡演,票房火爆。她及团队于同年官宣三部大型音乐剧:《出走》,改编自50岁阿姨自驾出走的真实故事;《她对此感到厌烦2》,更加宏大的女性群像叙事;《武则天》,中英双语原创音乐剧目标开启全球巡演。 自由导演/制作人/博主 音乐剧《她对此感到厌烦》出品人/制作人/副导演 全女创作公司 看了都说好Herstory 创始人 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx ...
“Miu系穿搭”成为时尚代名词,Miu Miu为什么能成为“顶流”?
3 6 Ke· 2025-06-23 03:58
Core Insights - Miu Miu has emerged as a significant fashion symbol among young people, representing a blend of rebellion and individuality in the luxury market, especially during challenging times for the industry [1][22] - The brand's sales have skyrocketed from €400 million to €1.2 billion in just three years, with a staggering year-on-year growth of 93.2% projected for 2024 [1] Brand Identity and Evolution - Miu Miu was founded in 1993 by Miuccia Prada, who embodies a rebellious spirit, having transitioned from a political career to leading the family business during a crisis [2][4] - Initially a sub-line of Prada, Miu Miu distinguished itself through its unique branding and design philosophy, which reflects Miuccia's personal tastes and rebellious nature [4][5] Design Philosophy - Miu Miu's design ethos emphasizes individuality and rebellion, contrasting with Prada's more classic and sophisticated style [5][7] - Collaborations with influential stylists like Lotta Volkova have further enhanced Miu Miu's identity, introducing bold and disruptive fashion elements that resonate with contemporary trends [7][8] Target Audience and Cultural Engagement - Miu Miu focuses on female narratives, exploring themes of femininity and self-identity through initiatives like the Women's Tales film series, which has produced 29 short films since 2011 [10][11] - The brand actively engages with women by facilitating discussions on contemporary issues, thereby fostering a sense of community and belonging among its audience [10][11] Emotional Value and Consumer Connection - Miu Miu positions itself not just as a fashion brand but as a purveyor of emotional value, appealing to consumers' desires for self-expression and individuality [12][24] - The brand's diverse offerings challenge traditional notions of femininity, allowing women of all ages to embrace their inner "girl" without being confined by societal expectations [20][21] Market Positioning and Strategy - Miu Miu has successfully differentiated itself in the luxury market by breaking away from the "high-cold" image typically associated with luxury brands, instead fostering a playful and inclusive atmosphere [24] - The brand's ability to resonate with young consumers, who prioritize emotional connection and personalized experiences, has solidified its status as a leading name in contemporary fashion [23][24]
年轻人文娱消费趋势图鉴
Yi En Zi Xun· 2025-03-12 09:21
Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The younger generation is actively reshaping the cultural consumption landscape, seeking immersive experiences and quick content consumption to meet their emotional and informational needs [5][6] - The rise of immersive experiences, fragmented learning, and fast-food content reflects the changing preferences of young consumers [5][6] Summary by Sections 1. Immersive Experience - Young consumers increasingly prioritize emotional connections in their consumption, seeking immersive experiences that resonate deeply and create lasting memories [14] - The immersive performance market has seen significant growth, with a market size reaching 3,029 million in 2023, projected to grow further [20] - Interactive narratives and real-life engagement in entertainment, such as escape rooms and immersive theater, are popular among young audiences [31][32] 2. Female Narratives - The rise of female narratives in film and television has gained significant attention, marking 2024 as a "year of feminist cinema" with multiple successful female-led projects [49] - Young audiences are increasingly evaluating media based on the presence of female perspectives and narratives [53] - The emergence of all-female variety shows and female comedians has enriched the content landscape, encouraging more women to voice their experiences [56][61] 3. Spiritual Utopia - There is a growing demand for content that offers emotional healing and a break from the fast-paced lifestyle, leading to the popularity of slow variety shows [68] - Documentaries and cultural slow shows provide audiences with a sense of connection and relaxation, addressing the need for mental wellness [72][79] 4. Fragmented Learning - Podcasts have become a significant medium for young people, with 1.5 billion listeners in China, as they seek deeper insights and knowledge during their fragmented time [102] - The podcasting landscape is thriving, with a 63.3% increase in platform users, indicating a shift towards more substantial content consumption [102] 5. Fast-Food Content - The trend of fast consumption is evident in the rise of short dramas and quick content formats, catering to the need for instant gratification among young audiences [123] - The short drama market is projected to grow significantly, reflecting the demand for quick entertainment options [128]