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华润啤酒东北大撤退余波
3 6 Ke· 2025-12-16 03:34
Core Viewpoint - The closure of the China Resources Snow Beer (Changchun) factory marks the end of an era for the company in Northeast China, highlighting the challenges of employee placement, asset disposal, and historical burdens as the company shifts its focus to Southern China [1][9]. Group 1: Company History and Operations - The Changchun factory, established in 2001, has roots dating back to the late 1990s, originally known as the "Nongan County Brewery" [3][4]. - China Resources Beer expanded rapidly in Northeast China after acquiring local brands and production lines, becoming a significant player in the region [4][15]. - At its peak in 2011, the factory achieved a production and sales volume of 216,000 kiloliters, contributing over 100 million yuan in taxes, and became the first Chinese beer company to exceed annual sales of 10 million tons [4][15]. Group 2: Labor Disputes and Factory Closure - Following the factory's closure in 2019, over 180 labor dispute cases were filed, primarily concerning compensation and recognition of employment periods [7][9]. - Many disputes arose after the factory's dissolution, with employees seeking compensation for their years of service, leading to lengthy legal processes [8][9]. - The formal cancellation of the factory signifies a resolution to many labor disputes, with most employees reportedly receiving compensation [9]. Group 3: Market Dynamics and Strategic Shifts - The beer industry in Northeast China has faced significant challenges, including overcapacity and declining market demand, leading to a strategic retreat by China Resources Beer from the region [17][19]. - From 2016 to 2024, the number of operational breweries decreased from 98 to 62, with 36 factories closed, reflecting a broader trend of capacity optimization [21]. - The company has been actively disposing of underperforming assets, particularly in Northeast China, with many factories remaining unsold despite multiple attempts to auction them off [22][23].