Core Viewpoint - Wells Ceramics is revolutionizing the building materials industry by focusing on user needs and integrating material science with aesthetic living through its innovative Jade Quality Stone series, which aims to alleviate consumer maintenance anxiety and promote a "long-termism" lifestyle [1] Value Reconstruction: From "Saving Money" to "Saving Worry" - Wells has established a "total lifecycle cost" calculation model, demonstrating that traditional glossy tiles require an average of 12 deep cleanings and 3 maintenance sessions per year, leading to a total maintenance cost exceeding 10,000 yuan over ten years, while the Jade Quality Stone's nano self-cleaning glaze reduces oil adhesion by 76%, allowing for an "easy wipe" experience [2] Breakthrough Technology: Durability and Safety - The Jade Quality Stone features a 6000 RPM four-level wear-resistant system, with laboratory data showing that its surface hardness can withstand 50 daily scratches from metal tools without damage, freeing users from the need to be overly cautious [4] - The impact resistance system has been enhanced by 42%, with a destruction strength of ≥3935N (equivalent to 400KG), ensuring that the flooring remains intact even under heavy objects or sharp items [9] Perceptual Revolution: Translating Technical Parameters into Everyday Language - The Jade Quality Stone achieves a flatness error of ≤0.05mm through 113 precise processes, ensuring a seamless visual experience that eliminates light distortion, significantly improving the aesthetic quality of large spaces [5] - The optical system of the Jade Quality Stone has a refractive index of 1.61, designed to reduce eye strain from prolonged screen exposure by providing a soft light effect that avoids glare and fog [7] Technological Foundation: Returning Technology to the Essence of Life - The research and development team at Wells emphasizes that all technological breakthroughs stem from tracking user life trajectories, which has proven successful in the market, as evidenced by rapid product acceptance and market penetration [11] Conclusion - While the building materials industry continues to compete on price, Wells has transitioned from "product functionality" to "lifestyle solutions," redefining the tile category and revealing a feasible path for industry upgrades by deeply understanding the essence of life [13]