11月21日，2025广州车展媒体日上，主场作战的广汽成为全场焦点。广汽集团董事长冯兴亚交出了广汽改革一周年的成绩单：新车研发周期缩 短至18~21个月，市场响应效率提升了6倍以上，采购业务效率提高约50%，产品整体规划车型数量优化约20%……与此同时，首次以广汽集团 总经理身份亮相的閤先庆， 直言广汽体系最大的转变，是从"工程师思维"转向"用户思维"。 广汽试图用一系列数据和新的领导团队，将制度改革的成果具象化。但归根结底， 衡量一场企业制度变革是否成功，最终还是要回到产品本 身。 在合资品牌销量普遍承压的背景下，"番禺行动"的核心目标是做强广汽的自主板块：争取在2027年实现自主品牌占集团总销量60%以上，挑战 自主品牌销量200万辆。其中，埃安作为广汽的"新势力"代表和曾经的独角兽，过去一年推出的埃安UT Super和埃安i60两款车型的市场表现， 无疑成为检验"番禺行动"成效的重要试金石。 记者丨何煦阳 编辑丨张明艳 在风高浪急的汽车红海里搏击一年后，广汽发起的"番禺行动"，究竟有没有杀出属于自己的一片蓝海？ 不过此刻，更牵动行业神经的，是广汽与华为联手推出的启境——华为最新"境"系列的第一款。 | ...

（原标题：广汽"番禺行动"一周年：落地华为"第一境"，埃安战略由B转C） 从左至右为：启境CEO刘嘉铭、华为智能汽车解决方案BU首席执行官靳玉志、广汽集团总经理閤先庆 21世纪经济报道记者 何煦阳 广州报道 在风高浪急的汽车红海里搏击一年后，广汽发起的"番禺行动"，究竟有没有杀出属于自己的一片蓝海？ 11月21日，2025广州车展媒体日上，主场作战的广汽成为全场焦点。广汽集团董事长冯兴亚交出了广汽 改革一周年的成绩单：新车研发周期缩短至18~21个月，市场响应效率提升了6倍以上，采购业务效率 提高约50%，产品整体规划车型数量优化约20%……与此同时，首次以广汽集团总经理身份亮相的閤先 庆，直言广汽体系最大的转变，是从"工程师思维"转向"用户思维"。 广汽试图用一系列数据和新的领导团队，将制度改革的成果具象化。但归根结底，衡量一场企业制度变 革是否成功，最终还是要回到产品本身。 在合资品牌销量普遍承压的背景下，"番禺行动"的核心目标是做强广汽的自主板块：争取在2027年实现 自主品牌占集团总销量60%以上，挑战自主品牌销量200万辆。其中，埃安作为广汽的"新势力"代表和 曾经的独角兽，过去一年推出的埃安UT ...

（原标题：閤先庆：广汽近两年市场表现差强人意，接下来要转向"用户思维"） "广汽不缺技术，车的功能也很好，但我们最近这两年在市场上确实表现差强人意。问题出在哪里？以前我们的产品开发主要是功能开发，驾控、 质量做得非常好，现在的客户更需要情绪价值、场景化的设置等，要把情绪价值也做得很好。"11月21日，广汽集团总经理閤先庆在2025广州车展 上接受经济观察报等媒体采访时说。 在閤先庆看来，做好情绪价值，需要广汽把整个研发体系由过往的工程师思维转化为用户思维。而"用户"二字，是广汽集团在此次车展以及过去 一年改革的关键词。 "后台"整合资源，"前台"搞差异化 在车展发布会上，广汽集团董事长冯兴亚表示："我们重构了'造好车'的流程,以便让我们的产品更加精准地响应用户的需求。目前，广汽所有关 于'造好车'的讨论，起点和终点都必须是用户。我们重构的IPD（集成产品开发）流程，实现了业务效率提升约50%,市场反应速度快6倍以上。" "任何变革都是非常痛苦的。在导入华为IPD和IPMS（集成产品营销体系）的过程中，广汽整个团队都是以空杯心态，虚心学习先进企业的管理流 程和组织架构。"广汽集团副总经理黄永强在2025广州车展 ...

引领广汽集团带来全新质变的"番禺行动"，已经迎来第一个年头。在市场竞争愈发惨烈的汽车行业，技术的更迭、AI的加速都比人们预想中来得快。为顺应 这一趋势，广汽集团的改革进一步深化，在本次车展又推出"新技术、新产品、新服务、新生态"四大核心发展引擎，以实现再造新广汽目标。广汽集团总经 理閤先庆，迎来了自己履新后首次在大型车展的亮相。对于同为深度绑定华为的"境"与"界"怎样避免同质化、广汽接下来变革的重点与方向、几大自主品牌 之间的定位如何区分等一系列问题，閤先庆有自己的见解。 工程师思维转化为用户思维 说到"新广汽"未来的发展，閤先庆认为，"新广汽"的发展核心要实现以"市场+技术"双轮驱动向科技型企业转型。 "广汽不缺技术，车的功能也很好，但最近这两年表现不够理想，问题在哪里？以前的产品开发主要是功能开发，驾控、质量做得非常好就行，现在的客户 更需要情绪价值、场景化的设置等等。不仅要有很好看的外观、惊艳的内饰，内部空间满足各种生活场景需求等等，也包括智能化的互动。这就是如今产品 领域上定义的好产品。"閤先庆称。 新服务方面，广汽专门成立了能源科技公司，在中国布建了超21000根自营充电桩，直流快充桩数量是中国车企 ...

Core Insights - The 20th Central Committee's Fourth Plenary Session emphasizes the need for systematic reform in mainstream media, integrating news promotion and online public opinion management to enhance the guiding capacity of mainstream discourse [1] - The 2025 China New Media Conference, held from November 12 to 14, focuses on the theme of "Intelligent Power System Reform," addressing the deep logic of media transformation in response to the technological revolution [2][3] Group 1: Technological Integration - The conference highlights the importance of leveraging artificial intelligence and other technological innovations to drive media transformation and create a new landscape for mainstream discourse [1][2] - Media organizations are encouraged to build high-quality information flows and content that resonate with audiences, likening this to constructing "cultural mountains" and "era peaks" [2] Group 2: Content and User Engagement - The shift from "release thinking" to "communication thinking" is crucial for mainstream media to adapt to the internet era, focusing on user-centered approaches and enhancing the quality of content [6] - Successful media strategies involve creating engaging content that resonates emotionally with audiences, as demonstrated by the viral success of the short film "One Night" commemorating the 80th anniversary of the victory in the War of Resistance [6] Group 3: Systematic Reform and Internal Motivation - Mainstream media must act as "actionists and pragmatists" in driving systematic reform, integrating technology deeply into all aspects of media operations [7] - Initiatives like the "Three Become One" plan aim to transform journalists from mere writers to content curators, enhancing the visibility and impact of their work [7] Group 4: Community and Grassroots Engagement - Media organizations are encouraged to connect closely with community users, exemplified by platforms like "Neighbor Communication" that link local residents and businesses [6] - The importance of grassroots storytelling and authentic engagement is emphasized, with examples of media professionals using relatable narratives to connect with their audiences [8]

Core Insights - This year's Double 11 shopping festival sees e-commerce platforms adopting "official discounts/single item direct reductions" as the main promotional strategy, simplifying the purchasing process for consumers and allowing them to focus more on product selection [1] - The home appliance industry is increasingly favoring brands with strong product and service capabilities, as evidenced by Haier's leading sales performance across multiple categories during the event [1] - Haier's success is attributed to its long-term commitment to "user thinking," which includes product innovation, interaction optimization, service upgrades, and rights protection, aligning with industry trends and consumer needs [1] Product Highlights - Haier's AI-driven products address consumer pain points, with the Cloud Creek Wash-Dry 4.0 Pro set achieving top sales in the washing machine category due to its efficient cleaning and drying capabilities [3] - The Haier Mairang refrigerator, featuring award-winning preservation technology, ranks first in the high-end refrigerator segment, while the Haier Big Mouth C61 Pro range hood leads the new product rankings in the subsidized category [3] Marketing and User Engagement - Haier focuses on high-quality content to enhance user trust, involving nearly 500 influencers in live demonstrations to showcase product capabilities [4] - Collaborative events like "Challenge New Possibilities" with CCTV allow consumers to witness the performance of Haier's products under extreme conditions, reinforcing the brand's technological strength [4] Service and Customer Experience - Haier has improved service efficiency through digital transformation, ensuring prompt delivery and installation across a wide geographic area, including rural regions [5] - The company has launched promotional campaigns tied to partnerships with major football clubs, offering consumers opportunities to win prizes and enhancing engagement with sports fans [5] Strategic Outlook - The Double 11 event emphasizes the importance of product strength, brand power, marketing innovation, and user engagement for brands to succeed in a competitive landscape [7] - Brands that align closely with consumer needs and preferences are likely to see increased order volumes as a form of consumer endorsement [7]

Core Insights - The chairman of Seres Group, Zhang Xinghai, emphasizes user engagement and feedback in the development of the AITO brand, aiming to redefine luxury in the Chinese electric vehicle market [1][3][5] - The company has implemented a "recognition before delivery" model, allowing users to participate in the testing of vehicles before they are officially delivered, enhancing user trust and satisfaction [5][7] - AITO has achieved significant market success, with cumulative vehicle deliveries surpassing 800,000 units, and the AITO M9 model leading the luxury vehicle market with over 250,000 units delivered in 21 months [7] User-Centric Approach - Zhang Xinghai frequently interacts with users at various AITO centers, emphasizing the importance of understanding user needs and preferences [1][3] - The company promotes a market-oriented approach where users define the product, ensuring continuous improvement in product quality and user satisfaction [3][5] - AITO's commitment to user feedback is reflected in its product iteration process, which aims to break traditional luxury boundaries and create a new definition of luxury in electric vehicles [5] Market Performance - AITO's rapid growth is evidenced by its delivery milestones, with the M9 model being a significant contributor to its market leadership in the luxury segment [7] - Research indicates that AITO ranks first in the development confidence index from late 2024 to mid-2025, with an ongoing improvement in brand prestige [7] - The company's mission of "serving users wholeheartedly" is a core principle that drives its product evolution and user experience [7]

Core Viewpoint - Shanghai's economy shows resilience with a GDP growth of 5.5% in the first three quarters, surpassing the national average by 0.3 percentage points, driven by industrial growth and strong performance from SAIC Motor Corporation [1][3]. Economic Performance - Shanghai's GDP reached 40,721.17 billion yuan, with industrial value-added increasing by 5.2% year-on-year [1]. - The total industrial output value for large-scale industries in Shanghai grew by 5.7%, indicating a slight acceleration compared to the first half of the year [1]. SAIC Motor Corporation's Performance - In the first nine months, SAIC sold 3.193 million vehicles, a year-on-year increase of 20.5%, maintaining its leading position in the domestic automotive industry [3]. - The company's net profit attributable to shareholders, excluding non-recurring items, surged by 432.2%, reflecting significant operational improvements [3][4]. Growth Drivers - SAIC's growth is attributed to the synergistic efforts of its three main pillars: independent brands, new energy vehicles (NEVs), and overseas markets [5]. - Sales of SAIC's independent brands reached 294,000 units in September, a 50.4% increase year-on-year, with a cumulative total of 2.044 million units sold in the first nine months [5]. New Energy Vehicles - In September, SAIC sold nearly 190,000 NEVs, marking a historical high with a year-on-year growth of 46.5% [8]. - Cumulative NEV sales for the first nine months reached 1.083 million units, up 44.8% year-on-year [8][9]. Technological Advancements - SAIC's growth is characterized by a focus on "technology labels," which enhance product competitiveness [10]. - The introduction of innovative technologies, such as the "Star Super Range" and "Lingxi Digital Chassis," has established a competitive edge in the market [12][14]. Global Expansion - SAIC's overseas sales reached 101,000 units in September, a 12.2% increase year-on-year, with the MG brand performing particularly well in Europe [15]. - The company has adapted its products to meet local market demands, enhancing its competitiveness against local brands [18]. Financial Health - SAIC reported a total revenue of 299.59 billion yuan in the first half of the year, a 5.2% increase, with a net profit of 6.02 billion yuan [18]. - The operating cash flow increased by 85.9%, indicating improved financial management and operational efficiency [18]. Product Strategy - SAIC has a clear product strategy with a series of new launches planned for 2025, ensuring coverage across various price segments [19]. - The company emphasizes a balanced product portfolio, catering to both passenger and commercial vehicle markets [19]. Conclusion - SAIC's consistent growth is a result of strategic focus on independent brands, NEVs, and global markets, supported by technological innovation and user-centric approaches [21]. - The company aims to continue optimizing retail, accelerating technology application, and expanding international operations, positioning itself for sustainable growth in the automotive industry [21].

Core Insights - The article highlights the growth and expansion of Juewei Foods, a leading player in the Chinese marinated food industry, which started in 2005 and has developed a nationwide network of over ten thousand stores [2][3] - Juewei Foods has shifted its strategy from broad expansion to deep exploration of consumer needs, focusing on enhancing product offerings and operational efficiency to adapt to changing market dynamics [5][6] Group 1: Business Model and Operations - Juewei Foods utilizes a robust supply chain and distribution network, ensuring fresh products reach thousands of stores daily, which is crucial for maintaining product quality [3][4] - The company has established a comprehensive franchise system that connects over 3,000 franchisees, creating job opportunities for nearly 40,000 individuals and supporting local economies [4][6] Group 2: Strategic Focus and Market Trends - The company is responding to the evolving consumer landscape by investing in product development, with a reported R&D expenditure of 24.7 million yuan, a 9.44% increase year-on-year, aimed at creating healthier and regionally customized products [7] - Juewei Foods is committed to social responsibility, engaging in initiatives that support rural revitalization and establishing long-term partnerships with suppliers to stabilize raw material prices [8][9] Group 3: Financial Performance and Shareholder Returns - Since its listing, Juewei Foods has distributed a total of 2.364 billion yuan in cash dividends, demonstrating its commitment to sharing growth with investors [8] - The company plans to distribute nearly 200 million yuan in cash dividends for the 2024 fiscal year, reinforcing its focus on shareholder returns [8]

Core Insights - JD.com is expanding its automotive division by recruiting for multiple positions, indicating a strategic push into the car sales market following its announcement to sell vehicles in collaboration with GAC Group and CATL [1][3][7] Recruitment and Job Roles - JD.com is offering high salaries for key positions in its automotive division, with algorithm roles reaching up to 1.23 million yuan and procurement roles exceeding 1.1 million yuan, targeting candidates with relevant industry experience [1][3] New Vehicle Launch - JD.com, in partnership with GAC Group and CATL, is set to launch a new electric vehicle priced between 100,000 and 120,000 yuan during the Double Eleven shopping festival on November 9 [3][5] - The new model will feature a rechargeable and swappable battery, tailored specifically for JD.com users [3][5] Strategic Partnerships - The collaboration between JD.com, GAC, and CATL has been in the works since last year, with previous agreements focusing on battery subscription services and electric vehicle infrastructure [3][5][7] - JD.com is not involved in the manufacturing of vehicles but focuses on sales and after-sales services, emphasizing its role as a retailer rather than a manufacturer [7] Sales Model Innovation - JD.com aims to revolutionize the automotive sales model, leveraging its extensive experience in e-commerce to simplify the car buying process, akin to purchasing a smartphone [10][22] - The company plans to offer a comprehensive automotive ecosystem that includes sales, customization, maintenance, and after-sales services [10][22][23] GAC's Strategic Shift - GAC Group is undergoing a transformation towards a user-centric approach, highlighted by the establishment of a user insight department and the adoption of Huawei's Integrated Product Development (IPD) process [25][26] - The partnership with JD.com is seen as a crucial step in enhancing GAC's ability to gather user feedback and optimize product offerings in a competitive market [26][27]