Core Insights - The eighth China International Import Expo (CIIE) is being held from November 5 to 10 in Shanghai, showcasing nearly a hundred health products from Meleca, aligning with China's "Healthy China" strategy and the "Weight Management Year" initiative [1][3] Group 1: Product Launch and Strategy - Meleca launched two products specifically tailored for Chinese consumers: MOUNTAIN CABIN MCT sugar-free instant coffee and Wiger black maca tablets, emphasizing personalized health solutions [3] - The company has invested over 2 billion yuan in China to establish smart factories, foreign R&D centers, and modern logistics centers, enhancing local market engagement and innovation capabilities [5] Group 2: Global Resource Integration - Meleca has deepened strategic partnerships with leading international suppliers in health foods and biosciences, with a cumulative procurement amount of nearly 700 million yuan during the last two expos [7] - Collaborations with suppliers like Xianle have led to innovative products in weight management, utilizing advanced release technology to improve formulation science and user comfort [7][9] Group 3: Market Impact and Future Plans - Meleca's partnerships with high-quality raw material suppliers are crucial for upgrading product quality in the Chinese market, transforming global resources into health solutions tailored for Chinese families [9] - The company plans to continue participating in the CIIE, recognizing its role in connecting with Chinese consumers and contributing to the "Healthy China" initiative [9]