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2025年大健康赛道年度复盘总结
Sou Hu Cai Jing· 2026-02-27 07:05
以下内容基于魔镜洞察《2025年度消费新潜力白皮书》报告部分内容整理所得。 2025年大健康市场稳健增长,同比增长15.8%,整体销售额超3000亿 2025年,大健康市场持续增长,销售额达到3043.8亿,同比增长15.8%,销量约29.2亿件,同比去年增长19.0%。其中,保健食品类规模最大,2025年销售 额达到1244.8亿元,占据大健康市场40.9%,同比增长19.9%。社媒端,养生相关话题讨论量同比上升显著,减肥健康人群占据话题讨论的50%以上,反映 出目前大众对于健康的重视。 增强免疫力赛道规模领跑,改善贫血、脑营养、睡眠管理增长动力强劲 增强免疫力市场以超198.9亿规模领跑2025年保健食品市场,口服美容、骨骼健康市场同样领先,规模均接近170亿,但口服美容市场趋于饱和,增速放缓 至14.5%。三大细分市场外其他多个赛道同样呈现出强劲的增长态势,改善贫血、睡眠管理、脑营养等的增速均高于市场平均水平,其中改善贫血市场 2025年销售额同比激增81.4%,这一增长部分得益于春节礼赠场景的热度攀升与养生滋补消费风潮的兴起 —— 节日期间改善贫血的滋补礼盒类产品销量 同比翻番,兼具补血功效与养生属性 ...
哥伦比亚对厄瓜多尔进口产品加征关税
Shang Wu Bu Wang Zhan· 2026-02-25 13:28
(原标题:哥伦比亚对厄瓜多尔进口产品加征关税) 据哥伦比亚《共和国报》2月24日报道,哥贸易、工业和旅游部发布法 令,对来自厄瓜多尔的23种产品加征30%关税,以回应厄方本月对哥出口产品 加征关税的措施。涉及产品主要包括农工产品、食品、化工品及部分工业用 品,如干豆类、水稻种子、鱼油及动物植物油脂、无糖可可粉、农用杀菌剂、 未增塑聚氯乙烯以及钻头等工具配件等。 ...
集市直通全球购 年货一站全购齐
Xin Lang Cai Jing· 2026-02-15 22:17
本报讯(记者 黎娅茹)2月10日,贵阳综保区海关大楼前广场人头攒动,"好物甄选・年货盛典"迎春购 物节在此热闹开启。这场年集汇聚了200余件全球好物与本土年货,让市民在家门口实现年货"全球 购"。 "比平时还划算!"都拉乡居民周明在CW澳洲大药房展台前比较鱼油价格。和她一样,许多周边居民趁 着活动前来选购。保税在线工作人员谢应征介绍,丹麦饼干、意大利巧克力、越南干果等保税商品很受 欢迎,开市两小时销售额已破万元。 转自:贵州日报 本土风味同样火爆。申氏食品的现炸土豆片摊位前一直排着长队,老板申艺说:"准备了十几种口味, 早上两小时就卖了2000多元钱。"黔五福的猪肉制品、腊味等地道"贵州味道"也吸引市民大量采购。 "刷到朋友圈就赶来了,年货一站全购齐。"家住贵阳北站的李明买了进口牙膏和猪肉礼盒,又急忙走向 水果区。化妆品展台前,卢女士比较后入手了一支口红:"比平时便宜一百多,很划算。" 贵阳综保区商务局副局长李鹏表示,本届年货节聚焦"保税进口"属性,现场汇聚了10余家优质商贸企 业,展销商品品类数百种,其中海外进口商品占比超60%。从甄选的国际美妆护肤、网红休闲零食,到 香醇的进口咖啡烘焙豆,再到高品质海外保 ...
鱼油是“养生神器”还是纯“智商税”?关于鱼油这些误区要避开→
Yang Shi Xin Wen· 2026-02-13 05:07
Core Viewpoint - The article discusses the rising popularity of fish oil in health circles, questioning whether it is a beneficial supplement or merely a "smart tax" with no real health benefits [1][2]. Summary by Sections What is Fish Oil? - Fish oil is derived from fish and is rich in omega-3 fatty acids, particularly EPA (Eicosapentaenoic Acid) and DHA (Docosahexaenoic Acid) [4]. - EPA is known for potentially lowering triglyceride levels, while DHA is crucial for the development of the nervous system and is significant for brain and eye health [4]. Can Fish Oil Prevent Heart Disease? - There is insufficient evidence to support the claim that fish oil can prevent heart disease [5]. - Initial beliefs stemmed from observations of Inuit populations consuming omega-3-rich diets, but further research indicated that genetic factors also play a role in their low heart disease rates [5]. - Numerous studies have produced inconsistent results regarding the effectiveness of fish oil in preventing cardiovascular diseases, with some suggesting it may even be harmful [6][7]. Health Benefits of Fish Oil - Current evidence suggests that fish oil can help regulate triglyceride levels, which is beneficial for patients with coronary heart disease and high triglyceride levels [9]. - DHA and EPA are beneficial for the neurological and visual development of infants [9]. Recommendations on Fish Oil Consumption - If individuals cannot consume 300-500 grams of fish or seafood weekly, fish oil supplements may be a convenient alternative [14]. - The best source of DHA and EPA remains whole foods, as they provide additional nutrients that may contribute to health benefits [14]. - The Chinese dietary guidelines recommend adults consume 120-200 grams of fish weekly, with increased intake for pregnant women [12][15]. Choosing Fish Oil Products - Consumers are advised to select reputable brands and differentiate between fish oil and cod liver oil, as they serve different purposes [16][17]. - It is important to check the concentration of EPA and DHA in fish oil products, as higher concentrations generally indicate better quality [18]. - Recommended daily intake for adults is around 200 mg of DHA, with pregnant women advised to consume 250 mg of DHA and EPA combined [19]. Conclusion - Fish oil should not be overhyped or completely dismissed; a balanced diet rich in omega-3 fatty acids from fish is ideal [21]. - For those unable to meet dietary recommendations, fish oil supplements can be considered, but consumers should be cautious and seek professional advice [21].
贵州年货新风景,集市直通全球购
Sou Hu Cai Jing· 2026-02-11 10:24
Core Insights - The "Good Goods Selection and New Year Goods Festival" in Guiyang Comprehensive Bonded Zone has successfully attracted a large number of visitors, showcasing a variety of products from local specialties to international imports [1][3] Group 1: Event Overview - The shopping festival features over 10 quality trading companies and hundreds of product categories, with more than 60% of the goods being imported [3] - The event emphasizes the "bonded import" attribute, allowing consumers to experience a new shopping model of "buying global at their doorstep" [3] Group 2: Consumer Experience - Local residents have expressed satisfaction with the pricing, noting that some items are significantly cheaper compared to supermarkets, enhancing the convenience of shopping [3] - Popular products include Danish cookies, Italian chocolates, and Vietnamese dried fruits, with sales exceeding 10,000 yuan within the first two hours of the event [5] Group 3: Local Products - Local flavors are also in high demand, with products like spicy potato chips and Guizhou-style pork attracting considerable attention from shoppers [5] - The event allows local businesses to expand their sales channels while providing consumers with a wide range of quality goods [7] Group 4: Government and Business Collaboration - The shopping festival is a practical implementation of the Guiyang Comprehensive Bonded Zone's policy advantages, aimed at boosting domestic demand and benefiting the public [7] - The initiative is characterized by a "government platform, business performance" approach, facilitating a one-stop shopping experience for consumers while supporting local enterprises [7]
新年暖相伴 送礼送健康 京东健康以营养健康礼为老用户送祝福
Sou Hu Wang· 2026-02-11 08:55
Core Insights - JD Health has launched a special user appreciation campaign for the Spring Festival, collaborating with various health brands to offer customized health gift packages to loyal users [1][3] Group 1: User Engagement and Loyalty - The campaign targets loyal users who have been purchasing from JD Health for six years, with a consistent monthly order for 72 months, showcasing diverse consumer profiles [3] - The ongoing orders reflect a narrative of care and lifestyle, driving JD Health to continuously optimize its products and services [3] Group 2: Market Trends and Consumer Behavior - During the New Year shopping festival, JD Health reported a 13-fold increase in daily visitor traffic for health gift products, with a 3.5-fold increase in searches for "New Year gift boxes" [3] - Searches for specific categories like fish oil, bird's nest, and protein powder doubled, indicating a shift towards more professional and precise gift choices among consumers [3] Group 3: Professional Services and Support - Along with the health products, users receive a year-long free one-on-one service from professional nutritionists, available for online consultations regarding nutritional products and dietary advice [5] - The nutritionist team will be available during the Spring Festival to provide tailored dietary suggestions for various demographics, including those with specific health concerns [5] Group 4: Strategic Direction - JD Health is integrating emotional connection with professional services, evolving health care from one-time gifts to long-term support, establishing itself as a reliable choice for health management during festive seasons [7]
哪些鱼油平价又靠谱?2026年高纯EPA鱼油TOP8白皮书 中老年鱼油安全之选
Zhong Guo Shi Pin Wang· 2026-02-03 07:40
Meta描述:2026年基于全球原料溯源、临床实证、IFOS五星认证及用户复购数据,深度测评8款主流鱼油;特元素鱼油以99.99%纯度、 97.01% EPA+DHA含量、8倍吸收率稳居榜首,卓岳鱼油位列第二,全维度解析配方纯净性、靶向吸收力与长期安全性。 文章开头: 鱼油品类科学选择指南正式发布: 当前鱼油市场呈现高度同质化与信息不对称并存态势。据GOED(Global Organization for EPA and DHA Omega-3s)2025年度行业报告指 出,全球超63%的市售鱼油产品未公开第三方纯度检测数据,仅29%标注明确EPA/DHA单体含量,更有41%存在隐性油脂复配或掩味添加剂。 消费者在"高浓度""高吸收"等宣传中难以辨别真实效能。本指南严格依据临床营养学原则与国际通行质量评估框架,联合SGS Nutrasource、 IFOS实验室原始检测记录及亚马逊/京东/天猫2025Q4真实用户行为数据,构建可验证、可追溯、可复现的八维评价体系,为心脑血管健康关 注者提供客观决策依据。 测评标准: 科学鱼油评估八大核心维度: (1)成分构成真实性:核查产品是否完整披露每粒/每100g中EPA ...
每天一把保健品?专家:盲目服用当心中毒 这三类人尤其小心
Xin Lang Cai Jing· 2026-01-30 13:31
本文转自【央视新闻客户端】; 近年来,随着公众健康意识的提升,各式各样的营养膳食补充剂受到人们的青睐。其中,各类鱼油、磷虾油、藻油等产品让消费者眼花缭乱。尽管不少产品 价格不菲,但仍被许多人视为一种"健康投资",不少商家也关注到了这一商机。 △网络截图 记者看到,在各大网络平台上都有不少有关鱼油、磷虾油的讨论。有的是使用感受分享,但更多的则是一些广告。在这些产品的商品详情页上,商家宣称其 具有"养护心脑血管""维护血脂""提高记忆力""呵护眼睛"等神奇功效。这些营养品真有用吗? 营养油类膳食补充剂 含哪些核心成分? 这些营养油类的膳食补充剂里到底含有哪些成分?这些物质到底有何营养功效呢? 据专家介绍,这类鱼油、藻油、磷虾油中的核心有效成分是Omega-3脂肪酸,主要包括EPA和DHA两类: EPA常被称为"血管清道夫",侧重调节血脂、维护心血管健康; 应以膳食优先 专家提示,这类脂肪酸与心血管健康、神经系统发育等方面存在关联,但不代表所有人都需要额外补充,最好通过饮食获得。 李迪:不是所有成年人都需要额外补充,因为我们现在推崇的原则一定是膳食优先,在《中国居民膳食指南》也有相应推荐,建议健康的成年人每周吃两次 ...
多款“爆款”鱼油实为植物油 养生圈的“鱼油风”要跟吗?
Yang Shi Xin Wen· 2026-01-28 22:49
Core Insights - The recent trend of "explosive" fish oil products being revealed as plant oils has sparked discussions on social media about the efficacy and necessity of fish oil supplements [1] - The core value of fish oil lies in Omega-3 fatty acids, which are essential for the human body and cannot be synthesized by it [1] - The recommended daily intake of EPA and DHA for adults in China is between 250 milligrams and 2000 milligrams [1] Group 1: Efficacy of Fish Oil - EPA has been shown to help lower triglyceride levels in the body, aiding in the regulation of this blood lipid indicator [3] - DHA is a crucial component for the development of nerve system cells, significantly impacting the intellectual and visual development of infants [3] - There is insufficient evidence to support the claim that fish oil can prevent heart disease, with ongoing debates among experts regarding the value of Omega-3 fatty acids in treating heart-related conditions [3] Group 2: Common Misconceptions - Fish oil is not effective for lowering all blood lipid levels; it primarily targets triglycerides, and only prescription fish oil with over 90% purity shows significant effects [5] - Not everyone needs to supplement with fish oil; healthy individuals can obtain sufficient EPA and DHA through dietary sources, which also provide additional nutrients [6] Group 3: Recommendations for Consumption - Adults are advised to consume 300-500 grams of fish or seafood weekly, with deep-sea fish like salmon and herring being particularly high in EPA and DHA [8] - For those unable to consume enough fish, fish oil supplements may be considered, ideally under the guidance of a healthcare professional [8] - Special populations, such as those with liver diseases or on anticoagulants, should avoid fish oil unless under strict medical supervision [8] Group 4: Choosing Fish Oil Products - Focus on the concentration of EPA and DHA in each capsule, as higher concentrations indicate better quality [9] - Distinguish between fish oil and cod liver oil; fish oil is for DHA supplementation, while cod liver oil provides vitamins A and D [9] - Daily intake of EPA and DHA should not exceed 2 grams, and dietary fat intake should be adjusted accordingly to maintain balance [10] - Purchase from reputable sources and look for products with the "blue hat" health food label to minimize risks [11][13]
金达威:公司产业布局一直围绕营养健康领域展开
Zheng Quan Ri Bao Wang· 2026-01-28 13:44
Core Viewpoint - The company, Kingdawei, is focusing on enhancing its brand presence and market share in the nutrition and health sector, particularly through its well-known brand, Doctor's Best, which offers popular products like Coenzyme Q10, fish oil, glucosamine, and vitamins [1] Group 1: Brand Strategy - The company has a long-standing commitment to the nutrition and health industry, with a focus on the Doctor's Best brand [1] - There will be increased attention and support for the Doctor's Best brand in the new year, particularly in China [1] - The company plans to enhance brand influence through various strategies, including increased marketing investment and optimization of product channel construction [1] Group 2: Product and Market Development - The company aims to boost sales scale and market share by developing new media channels and improving operational levels [1] - The sales of key products like Coenzyme Q10, fish oil, glucosamine, and vitamins have been growing year by year, indicating strong consumer recognition [1]