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娃小智董事长首次直播露面,称买30万元货送SUV
Xin Lang Cai Jing· 2025-10-22 02:15
Core Viewpoint - The launch of the new brand "娃小智" by the company led by宗泽后, aims to innovate and restructure the traditional beverage market, contrasting with the existing "娃小宗" brand under宗馥莉 [3][4]. Group 1: Company Overview - "娃小智" is a new brand launched by宗盛系, led by宗泽后, the brother of娃哈哈's founder宗庆后 [3]. - The company "娃小智食品(杭州)有限公司" was established on January 13, 2025, with a registered capital of 5 million [6]. - The actual controller of the company is宗泽后, who holds 33.211% of the shares through贵州娃茅酒业集团有限公司 [6]. Group 2: Business Strategy - The chairman of "娃小智", 吴坚, announced a low-threshold recruitment policy with no agency or franchise fees, incentivizing purchases with rewards such as a free SUV [1]. - The company has already secured 300 counties for its distribution network [1]. - A national recruitment meeting was held on October 10, where purchasing over 100,000 yuan of "娃小智" products grants exclusive distributor rights in the region [3]. Group 3: Market Positioning - The brand "娃小智" is positioned as a new consumer-focused brand, emphasizing systematic restructuring from brand core to product innovation and market promotion [3]. - The transition to the new brand "娃小宗" by娃哈哈 is aimed at maintaining brand compliance starting in 2026 [3].