Core Insights - The company reported a total revenue of approximately 1.9613 billion yuan for the mid-2025 period, representing a year-on-year growth of 34.1% [2] - The net profit attributable to shareholders was around 106 million yuan, reflecting a year-on-year increase of 15.9%, with basic and diluted earnings per share of approximately 0.22 yuan [2] Revenue Growth Drivers - The primary reason for revenue growth is the company's enhanced brand building and expansion into non-Amazon channels, with both core brands and non-Amazon channels showing significant growth [2] - In brand building, the company improved brand strength through organizational restructuring, core brand visual upgrades, original product design, and overseas social media content marketing and KOL promotion [2] Channel Expansion - Revenue from non-Amazon channels grew rapidly, with TikTok and Temu platform revenues increasing by 51.3% and 79.3% respectively, while self-operated website revenue surged nearly ninefold [2] Supply Chain Improvements - The company reduced costs through centralized procurement and achieved a breakthrough in overseas production capacity for the first time, focusing on Southeast Asia to lay the foundation for global supply chain network expansion [2]