Core Insights - Perdays, an Australian high-end maternal and infant nutrition brand, announced the exclusive launch of two new products on JD Health during the China International Import Expo, marking a significant step in its research achievements in the Chinese market [1][2] - The two new products, "NOVA Liquid Calcium Magnesium Zinc + K2" and "Snapshot Rapid Release Iron Supplement," target specific nutritional needs at different life stages, with the former designed for children aged 3-17 and the latter for pregnant and breastfeeding women [1][2] Product Details - "NOVA Liquid Calcium Magnesium Zinc + K2" utilizes micronized activation technology to enhance the absorption rates of calcium, magnesium, and zinc, and is FDA certified with a formula free from sugar and preservatives [1] - "Snapshot Rapid Release Iron Supplement" employs innovative oral rapid release technology for quick absorption within 30 seconds, reducing gastrointestinal burden [1] Market Position - Since entering JD Health in August 2023, Perdays has ranked first in the maternal and infant probiotic category for three consecutive years, with significant sales achievements during major shopping events [2] - The collaboration with JD Health for the global launch of these new products represents a key milestone in the deepening partnership between the two entities [2] Strategic Initiatives - JD Health is implementing a "Fertility-Friendly Plan" to meet the increasingly refined maternal and infant nutritional needs, providing global brand partners like Perdays with access to comprehensive traffic, health service ecosystems, and user insights [4] - JD Health aims to leverage its unique position as a platform for the online launch of global health products to help brands create offerings that better meet the demands of the Chinese market [4]

Group 1 - Perdays, an Australian high-end maternal and infant nutrition brand, announced the exclusive launch of two new products on JD Health during the China International Import Expo [1] - The two new products, "NOVA Liquid Calcium Magnesium Zinc + K2" and "Snapshot Iron Supplement Powder," target specific nutritional needs at different life stages [1] - NOVA Liquid Calcium Magnesium Zinc + K2 is designed for children aged 3-17, utilizing micronized activation technology to enhance absorption rates and is FDA certified with a low-allergen formula [1] - Snapshot Iron Supplement Powder is aimed at pregnant and breastfeeding women, featuring innovative oral release technology for quick absorption [1] Group 2 - Perdays has been a top brand in the JD Health maternal and infant probiotics category for three consecutive years since its entry in August 2023 [2] - During the 2023 JD 618 shopping festival, the exclusive collaboration with JD Health for the "Pregnancy Sugar Control Probiotics" product achieved sales exceeding one million yuan in its first month [2] - JD Health is committed to meeting the increasingly refined maternal and infant nutrition needs through its "Fertility-Friendly Plan," providing global brand partners with comprehensive traffic and health service resources [2]

Core Insights - The implementation of the "Childcare Subsidy System" by the Chinese government aims to reduce family childbirth costs and boost the maternal and infant consumption market [1] - The shift in purchasing behavior among young parents from "basic prevention" to "scientific parenting" is driving significant market growth [1] - The domestic maternal and infant nutrition market is projected to reach 130 billion yuan by 2025, with increasing demand for scientifically formulated products [1] Group 1: Market Trends - Young parents are becoming more selective in their parenting choices, leading to a demand for products that cater to specific nutritional needs during different stages of pregnancy and childcare [1][2] - The market is experiencing rapid growth in niche categories such as DHA and probiotics, driven by the trend towards refined parenting [1][2] Group 2: Company Strategies - PERDAYS, an Australian brand, focuses on "staged nutrition" tailored to different phases of pregnancy and motherhood, addressing specific consumer pain points [2][4] - The brand has successfully launched products like active folic acid tablets and sugar-free iron supplements, which cater to the unique needs of pregnant women [2][4] Group 3: Marketing and Collaboration - PERDAYS collaborates with JD Health to enhance its marketing strategy, utilizing targeted advertising and promotional activities to increase product visibility and sales [4][5] - The partnership has resulted in significant sales growth, with some products achieving a fourfold increase in transaction value [4][6] Group 4: Industry Position - JD Health has established itself as a leading online sales channel for maternal and infant nutrition products, achieving the highest market share in the second quarter of 2025 [5][6] - The collaboration between PERDAYS and JD Health exemplifies how deep consumer insights and precise marketing can redefine the value of scientific parenting [6]