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阿维塔新董事长王辉首秀 现场要人要钱要技术
Zhong Guo Jing Ji Wang· 2025-09-22 05:56
Core Insights - The article discusses the strategic launch of Avita's Strategy 2.0, aiming for significant product, technology, service, and global expansion upgrades to achieve ambitious sales targets by 2035 [3][5][7]. Group 1: Strategic Goals - Avita aims for global sales of 400,000 units and annual revenue of 100 billion yuan by 2027, 800,000 units by 2030, and 1.5 million units by 2035 [3][5]. - The company plans to enhance collaboration with partners like Huawei and CATL to create a unified development model [3][7]. Group 2: Product Launch - The Avita 072026 model, positioned as a "smart luxury urban SUV," is launched with six variants, priced between 219,900 and 279,900 yuan, with a promotional starting price of 209,900 yuan [3][5][12]. - The new model features advanced technologies and luxury elements, including a 35.4-inch 4K panoramic screen and a high-end audio system [12][14]. Group 3: Technological Advancements - Avita's Strategy 2.0 includes the introduction of six key technologies, such as Huawei's ADS4 driving assistance system and CATL's advanced battery solutions [7][12]. - The 072026 model boasts enhanced safety features, achieving a C-NCAP five-star safety rating, and incorporates innovative battery technology to ensure safety [16]. Group 4: Market Positioning - Avita emphasizes a long-term value approach rather than competing on price, aiming to build a strong brand presence in the luxury electric vehicle market [16]. - The company is committed to providing a "fully equipped" experience from the entry-level model, enhancing its competitive edge in the SUV segment [16].