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乡村振兴的宁夏答卷:六大“宁字号”品牌矩阵释放强劲动能
Zhong Guo Xin Wen Wang· 2025-10-27 11:58
Core Viewpoint - The article discusses the implementation of six "Ning" branded rural cultural tourism initiatives in Ningxia, aimed at revitalizing rural resources and enhancing local tourism through unique cultural and ecological experiences [1]. Group 1: Ning Brand Initiatives - "Ningjing Baicun" focuses on creating a tourism route that combines natural villages and ecological resources, promoting a theme of "green mountains and clear waters + cultural experiences" [3]. - "Ningwei Qianwan" highlights local culinary traditions, such as lamb noodles and special teas, using food as a key attraction for rural tourism [5]. - "Ningxuan Haoli" promotes local agricultural products like goji berries and lamb through creative marketing, enhancing the region's brand image and tourist appeal [6]. Group 2: Tourism Development and Impact - Ningxia has developed 46 national key rural tourism villages, 112 characteristic tourism villages, and 34 five-star rural tourism demonstration sites, fostering a differentiated development pattern [3]. - The "Ningyun Baishu" initiative has transformed traditional rural accommodations into modern yet culturally rich lodgings, significantly increasing visitor numbers and accommodation prices [8]. - "Ningyi Haoxi" promotes local arts and performances, conducting over 3,000 community shows annually, enhancing cultural engagement and tourism [10]. Group 3: Economic and Employment Benefits - The initiatives have led to increased income for farmers and improved employment opportunities through the promotion of local crafts and tourism [9]. - The collaboration of the six brands aims to convert Ningxia's cultural and ecological advantages into tangible income for local communities, thereby enhancing the attractiveness and competitiveness of rural tourism [10].
宁夏:探索文旅融合发展新路径 为传统节日注入新活力
Zhong Guo Xin Wen Wang· 2025-09-30 05:01
Core Viewpoint - Ningxia is launching a series of promotional activities for the National Day and Mid-Autumn Festival, focusing on rural tourism and cultural integration to revitalize traditional festivals [1] Group 1: Rural Tourism Development - The popularity of rural homestays in Ningxia has significantly increased, with a noticeable rise in bookings for the upcoming holidays compared to previous years, particularly for those offering unique dining experiences [2] - The "Ningyun Hundred Homestays" project is selecting 100 homestays that integrate local cultural elements for promotion across the region [2] Group 2: Culinary Integration - The "Ning Food Hundred Flavors" project is cataloging representative dishes that reflect Ningxia's rural culinary culture, enhancing the tourism experience through local cuisine [3] - Homestays are preparing special holiday dishes to create a festive atmosphere, showcasing a model where food enhances the homestay experience [3] Group 3: Cultural Experience Enhancement - The growth of the rural homestay industry in Ningxia is not only in quantity but also in the depth of cultural integration, with operators incorporating local cultural elements into various aspects of the guest experience [4] - Visitors can engage in cultural activities such as making traditional Mid-Autumn dishes and learning local crafts, transforming homestays into cultural experience hubs [4] - The current tourism market shows a clear preference for close-distance, immersive travel experiences, aligning with Ningxia's strategy of combining homestay experiences with culinary culture [4] Group 4: Overall Impact - The integration of cultural tourism and rural revitalization in Ningxia is reflected in the vibrant atmosphere of rural homestays, serving as spaces for cultural appreciation and family gatherings [5]