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“好运山东”体育消费创新场景案例巡礼·滨州
Xin Lang Cai Jing· 2026-02-03 09:31
"枣乡渔韵·运动田园"体育旅游线路 政企协同牢筑发展根基。借政企协同机制放大消费乘数效应,推动体育消费与乡村经济深度赋能。直接 带动周边餐饮、住宿、零售等关联产业年增收超300万元,间接创造就业岗位近百个。同时,搭建"体育 +地方特色"销售桥梁,帮助本地特色产品拓宽消费渠道,实现体育消费对县域经济的辐射带动与双向 赋能。 阳光田园小镇 项目采用"政府搭台、市场运营、社群共创"的可持续协同模式。政府负责顶层设计与基础设施,专业团 队负责市场化运营与服务质量,本地群众、合作社、体育社团则通过参与活动、提供服务、反馈监督成 为场景的共同建设者。这一模式确保了项目的公益底色、市场活力与社区认同,保障了闭环机制的长期 健康运转。 体育引流直接促进农产品销售与农民增收。2025年,通过赛事体验、采摘活动等直接带动冬枣采摘销售 超过550万斤,促进周边枣农户均增收约5.5万元,实现了赛场到市场的高效转换。文旅宣传有效激活多 元复合消费。通过文旅宣传对体育场景的持续赋能,吸引的客流不仅参与运动项目,更延伸至餐饮、住 宿、购物、研学等环节。据统计,场景累计带动关联产业综合消费超过800万元,周边农家乐、民宿及 渔具、运动装备租 ...
广东创新古树保护利用 激活绿美经济新引擎
Nan Fang Nong Cun Bao· 2025-10-10 12:33
Core Viewpoint - Guangdong is innovatively integrating the protection and utilization of ancient trees to activate a new engine for the green economy, promoting ecological, cultural, and industrial development [3][4][30]. Group 1: Ancient Tree Protection and Economic Development - Guangdong has over 85,000 ancient trees, and the province is exploring a model of "ecology + industry + culture" for their protection and economic development [3][4]. - The province has built 210 ancient tree parks, enhancing facilities to convert ecological resources into assets that benefit local communities [16][18]. - Ancient tree parks are becoming hotspots for eco-tourism, contributing to local economies and creating a positive cycle of "protecting trees and increasing income" [11][19]. Group 2: Economic Impact and Community Benefits - In Renhua County, the establishment of 13 green ancient tree parks has generated over 200,000 yuan annually for local communities [10][11]. - In Guangzhou's Dengshan Village, the ancient olive trees have led to the formation of a cooperative, generating over 5 million yuan annually through a full chain of "planting-processing-tourism" [24][30]. - The ancient tree economy is evolving from a single-resource reliance to a full-chain development, enhancing both ecological and economic value [30]. Group 3: Cultural Significance and Tourism - Ancient trees serve as cultural symbols, with initiatives like "one tree, one story" enhancing cultural tourism and attracting visitors [34][36]. - The ancient tree IP is being leveraged to create immersive cultural experiences, drawing tourists and fostering a sense of nostalgia [34][39]. - Guangdong aims to harmonize ancient tree protection with urban and rural development, enhancing the quality of life and ecological environment for residents [42][49].
宁夏:探索文旅融合发展新路径 为传统节日注入新活力
Zhong Guo Xin Wen Wang· 2025-09-30 05:01
Core Viewpoint - Ningxia is launching a series of promotional activities for the National Day and Mid-Autumn Festival, focusing on rural tourism and cultural integration to revitalize traditional festivals [1] Group 1: Rural Tourism Development - The popularity of rural homestays in Ningxia has significantly increased, with a noticeable rise in bookings for the upcoming holidays compared to previous years, particularly for those offering unique dining experiences [2] - The "Ningyun Hundred Homestays" project is selecting 100 homestays that integrate local cultural elements for promotion across the region [2] Group 2: Culinary Integration - The "Ning Food Hundred Flavors" project is cataloging representative dishes that reflect Ningxia's rural culinary culture, enhancing the tourism experience through local cuisine [3] - Homestays are preparing special holiday dishes to create a festive atmosphere, showcasing a model where food enhances the homestay experience [3] Group 3: Cultural Experience Enhancement - The growth of the rural homestay industry in Ningxia is not only in quantity but also in the depth of cultural integration, with operators incorporating local cultural elements into various aspects of the guest experience [4] - Visitors can engage in cultural activities such as making traditional Mid-Autumn dishes and learning local crafts, transforming homestays into cultural experience hubs [4] - The current tourism market shows a clear preference for close-distance, immersive travel experiences, aligning with Ningxia's strategy of combining homestay experiences with culinary culture [4] Group 4: Overall Impact - The integration of cultural tourism and rural revitalization in Ningxia is reflected in the vibrant atmosphere of rural homestays, serving as spaces for cultural appreciation and family gatherings [5]
重庆废弃矿山成“生态绿洲”:崖壁披绿装,矿坑变果园
Zhong Guo Xin Wen Wang· 2025-08-18 01:46
Core Insights - The transformation of a former mining area in Chongqing's Jinfeng Village into an eco-friendly tourist destination exemplifies successful ecological restoration and community development [1][2][3] Group 1: Ecological Restoration - The mining operations in Jinfeng Village led to significant environmental degradation, with a mining pit covering nearly 300 acres and affecting local agriculture [1] - In 2016, local authorities initiated a program to close down mining operations to protect the ecosystem, prompting the village to adopt systematic restoration measures [1] - The abandoned mining site has been successfully converted into a lush fruit orchard, showcasing a model for ecological restoration that turns "mining areas into scenic spots" [1] Group 2: Economic Development - The establishment of the Jibai Homestay in 2020 has become a successful business model, generating over 5 million yuan in annual revenue and providing employment for nearly 30 local villagers [2] - The local government has supported the development of community facilities, such as a new sports field, to enhance the tourism experience and promote local cultural activities [2] - The integration of various tourism services, including dining and accommodation, has fostered a sustainable economic ecosystem in the region [2] Group 3: Training and Skill Development - A new homestay management training school is set to open in 2024, aimed at enhancing the skills of local hospitality workers and providing professional certification [3] - The training program will focus on service skills, operational management, and cultural education to improve the quality of service in the homestay industry [3] - The initiative aligns with the broader strategy of developing rural tourism through ecological restoration and artistic empowerment, contributing to the region's economic prosperity [3]
新华视点丨新产业、新业态、新技术激活乡村振兴发展新动能
Xin Hua She· 2025-07-30 08:16
Group 1 - The unique geographical environment and climate of Ningxia contribute to the superior quality of goji berries, characterized by their large size, thin skin, and sweet taste [2] - In 2024, the total planting area for goji berries in Ningxia is projected to be 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - The goji berry industry in Ningxia is evolving from merely selling products to offering experiences and cultural elements, indicating a shift towards a more diversified and integrated business model [5] Group 2 - The "e-commerce + rural" integration is becoming a crucial link in connecting urban and rural areas, enhancing the internal dynamics of the rural economy and providing sustainable digital momentum for rural revitalization [11] - Yanbian Korean Autonomous Prefecture has successfully created 137 e-commerce demonstration projects, achieving nationwide coverage for e-commerce in rural areas [12]
十部门:推动乡村民宿提升服务质量,拓展农产品销售、特色文化体验等综合业态
news flash· 2025-07-27 02:24
Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which emphasizes the integration of tourism and shopping in rural areas [1] Group 1: Tourism and Agricultural Integration - The plan aims to enhance rural tourism quality and efficiency through initiatives like "Four Seasons of Beautiful Scenery in the Countryside" and "Shopping in the Countryside" [1] - It includes the introduction of rural tourism product routes, seasonal festivals, and special agricultural products to attract visitors [1] Group 2: Promotion of Leisure Agriculture - The implementation of a leisure agriculture boutique project is highlighted, which involves promoting beautiful rural leisure tourism spots and routes [1] - The initiative aims to drive local agricultural product sales by showcasing these tourism spots [1] Group 3: Improvement of Rural Accommodation Services - The plan encourages the enhancement of service quality in rural homestays and the development of diverse business models [1] - It focuses on expanding sales of agricultural products, cultural experiences, and processing of agricultural by-products [1] Group 4: Cultural Heritage and Local Cuisine - The development of important agricultural cultural heritage sites is promoted to preserve farming techniques and create "Agricultural Heritage Quality Products" [1] - The initiative also aims to establish "Famous Food Villages" and "Famous Food Towns," promoting local ingredients through various experiential projects [1]
今年我省培育702名乡村产业振兴“头雁”
Liao Ning Ri Bao· 2025-07-09 00:57
Group 1 - The core initiative involves selecting and training 702 rural industry revitalization leaders to support high-quality agricultural development in the province [1] - This year marks the fourth year of the "head goose" project, with a total of 1,900 individuals trained in the first three years [1] - The training focuses on various sectors including agricultural product processing, rural specialty industries, and new rural industries such as e-commerce and leisure agriculture [1] Group 2 - The training program lasts for one year and employs a "four ones" model, which includes one month of intensive courses, one semester of online learning, a series of field visits, and one mentor for guidance [1] - Participants will engage in experiential learning at recommended family farms, cooperatives, and leading agricultural enterprises, as well as at least one mutual visit among trainees [1] - A participant from the third batch expressed that the systematic learning and exchange of ideas with peers have significantly boosted confidence in managing their agricultural projects [2]