Core Insights - Fonterra's CEO, Zhou Dehan, emphasizes the importance of the China International Import Expo (CIIE) as a platform for growth and innovation in the Chinese market [1][5] Group 1: Fonterra's Engagement at CIIE - Fonterra has consistently participated in CIIE, showcasing its commitment to the Chinese market and leveraging the expo for business opportunities [1] - The company has expanded its exhibition space and increased the number of contracts signed, reflecting the value of CIIE for Fonterra [1] - Fonterra's product offerings at CIIE include localized innovations such as Anjia cheese slices and customized dairy products for the Chinese culinary market [3][4] Group 2: Consumer Insights and Innovation - Zhou Dehan identifies "curiosity" and "value perception" as key factors driving consumer interest in Fonterra's products [3] - Chinese consumers are increasingly focused on quality over quantity, preferring high-end products that offer better value [3] - Fonterra has established six application centers and one innovation center in China to enhance its local R&D efforts, with a new center set to open in Wuhan in September 2024 [4] Group 3: Networking and Opportunities - CIIE serves as a unique networking platform, allowing Fonterra to reconnect with industry peers and explore new collaboration opportunities [5][6] - The expo is described as a "one-stop information mine" and opportunity platform for businesses seeking international expansion [5][6] - Fonterra's management team views CIIE as an essential learning experience to better understand the Chinese market and support local enterprises [6]