移动应用服务丨研究报告 摘要： 市场、用户、技术等多维度因素，驱动轻量化应用蓬勃发展 市场环境：移动网民规模增速持续放缓，超级应用揽获超六成有效使用时长，移动应用存量市场竞争加剧。 开发者需转变业务逻辑，借轻量化应用实现业务可持续增长。 用户需求：轻量化应用拥有广泛用户基础，获得近九成用户青睐，彰显出广阔发展前景。其展现出的用户对 简洁高效的追求、对设备性能的关注、对纯净体验的渴望，也为开发者指明了方向。 技术发展：跨平台框架、云计算赋能、模块化设计，为轻量化应用的繁荣提供了技术基石。 轻量化应用生态发展成效初显，并与传统应用互补共生 发展现状：微信、抖音、支付宝等超级应用，以及鸿蒙元服务、安卓快应用、苹果轻App，共同形成轻量化 应用生态。当前轻量化应用超800万款，成为用户访问移动应用服务的重要入口。 互补逻辑：传统应用生态成熟、功能完整，支撑深度体验并沉淀核心用户；轻量化应用转化路径短、开发成 本低，契合碎片化场景且支持快速试错，二者协同构建出移动应用服务矩阵。 作为轻量化应用代表，元服务全链路解决开发者痛点，赋能应用开发运营过程 分发获客：元服务立体分发矩阵覆盖全域流量，鸿蒙意图框架驱动元服务高效分发 ...

Market Environment - The growth rate of mobile internet users is slowing down, with super apps capturing over 60% of effective usage time, intensifying competition in the mobile application stock market [18][19] - Developers need to shift their business logic to achieve sustainable growth through lightweight applications [1] User Demand - Lightweight applications have a broad user base, with nearly 90% of users favoring this new application form, indicating significant market potential [21] - Users prioritize simplicity and efficiency, device performance, and a clean experience, guiding developers in functionality design and performance optimization [21] Technological Development - Cross-platform frameworks, cloud computing, and modular design provide the technological foundation for the prosperity of lightweight applications [2][23] Development Status - The lightweight application ecosystem is emerging, with super apps like WeChat, Douyin, and Alipay, along with HarmonyOS's meta-services, Android's quick applications, and Apple's lightweight apps, forming a complementary ecosystem [3][26] - The number of lightweight applications has exceeded 8 million, becoming a crucial entry point for users accessing mobile application services [3][26] Meta-Service Advantages - Meta-services address developers' pain points throughout the application development and operation process, enhancing distribution and user acquisition [4][5] - A refined operational system and service classification design strengthen long-term user engagement for meta-services [5] - The dual-track monetization strategy of fulfillment transactions and advertising enhances efficiency [6] User Experience Feedback - Meta-service users exhibit high frequency and stickiness, with lightweight and convenient features driving user conversion [10][12] - Users show a strong willingness to continue using meta-services, indicating a solid user base [12][77] Future Development Potential - The mainstream scale development of lightweight applications is underway, with HarmonyOS opening new growth avenues [80] - The ecosystem of HarmonyOS is thriving, with over 30,000 applications and more than 720,000 developers expected by mid-2025 [80][83] Meta-Service Ecosystem Construction - Meta-services possess strategic value and development potential, encouraging developers to co-build the ecosystem and explore new business opportunities [15][85] - The system-level architecture and end-cloud collaborative model of HarmonyOS create unique competitive advantages for meta-services [14][83]