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安德玛全球首家智能运动社交空间落户广州
Bei Jing Shang Bao· 2026-01-23 12:36
Core Insights - Under Armour has officially opened its first smart sports social space in Guangzhou, China, marking a significant step in its global retail strategy [1] - The Guangzhou Hot Training Pavilion aims to inspire athletes while exploring new retail paradigms for the future [1] - This venue serves as an interactive multimedia sports space designed specifically for athletes, integrating smart systems to enhance operational efficiency and customer service [1] Retail Innovation - The opening of the Guangzhou Hot Training Pavilion represents a new starting point for Under Armour's retail innovation and community engagement in the Chinese market [1] - This pilot project will act as a testing ground for future retail models, allowing the brand to incubate, refine, and practice innovative retail strategies [1]