Core Viewpoint - The FBIF Wow Food Innovation Awards 2025 recognizes and celebrates outstanding innovations in the food and beverage industry, showcasing a diverse range of products, packaging designs, and marketing strategies [1][4][290]. Group 1: Product Track - The product track focuses on innovation in food product development, with over 300 experts and consumers evaluating more than 400 new product submissions [6][5]. - The product track includes 25 categories, with 3 individual awards and 1 annual award, resulting in over 90 winning products [6][5]. - Notable winners include dMANNER North Ice Red Wine and various innovative snacks and functional foods from companies like White Elephant and Quaker [9][12][19]. Group 2: Packaging Track - The packaging track evaluates outstanding food packaging designs across seven categories, with over 130 submissions and 30+ winning designs [201][202]. - The evaluation criteria include design, communication, foresight, functionality, commercial value, and sustainability [201][202]. - Notable winners include TUFF by Backbone Branding and various innovative packaging designs for beverages and snacks [203][205]. Group 3: Marketing Track - The marketing track focuses on innovative marketing strategies related to products and brands, receiving over 60 case submissions [254][255]. - The evaluation criteria encompass insight, strategy, innovation, execution, and sustainability, leading to 13 awarded projects [254][255]. - Notable winners include the "Happy New Year Partner" campaign by Inner Mongolia Yili Industrial Group and various integrated marketing projects [256][260].