Core Viewpoint - The FBIF Wow Food Innovation Awards 2025 recognizes and celebrates outstanding innovations in the food and beverage industry, showcasing a diverse range of products, packaging designs, and marketing strategies [1][4][290]. Group 1: Product Track - The product track focuses on innovation in food product development, with over 300 experts and consumers evaluating more than 400 new product submissions [6][5]. - The product track includes 25 categories, with 3 individual awards and 1 annual award, resulting in over 90 winning products [6][5]. - Notable winners include dMANNER North Ice Red Wine and various innovative snacks and functional foods from companies like White Elephant and Quaker [9][12][19]. Group 2: Packaging Track - The packaging track evaluates outstanding food packaging designs across seven categories, with over 130 submissions and 30+ winning designs [201][202]. - The evaluation criteria include design, communication, foresight, functionality, commercial value, and sustainability [201][202]. - Notable winners include TUFF by Backbone Branding and various innovative packaging designs for beverages and snacks [203][205]. Group 3: Marketing Track - The marketing track focuses on innovative marketing strategies related to products and brands, receiving over 60 case submissions [254][255]. - The evaluation criteria encompass insight, strategy, innovation, execution, and sustainability, leading to 13 awarded projects [254][255]. - Notable winners include the "Happy New Year Partner" campaign by Inner Mongolia Yili Industrial Group and various integrated marketing projects [256][260].

Core Points - FBIF Food Innovation Expo (FBIF Super Selection Conference) will be held from May 8-10, 2025, at the National Exhibition and Convention Center (Shanghai) with over 600 exhibitors and 47,000+ attendees expected [1][95] - The expo will feature 2,000+ innovative products and host the FBIF 2025 Food and Beverage Innovation Forum with over 200 speakers and judges [1][95] Group 1: Exhibition Highlights - The expo will include a "Best Booth" selection process with various awards such as Best Visual Impact, Best Experience, and Best Creativity [3][4][6] - Voting for the best booths will take place from May 8 to May 10, allowing attendees to participate in the selection process [4][5] - The exhibition will cover a wide range of sectors including dairy, beverages, snacks, alcohol, convenience foods, functional foods, and seasonings [95] Group 2: Exhibitor Highlights - Notable exhibitors include "Yikeda" with a giant tomato entrance and free product tastings, and "Lemon Republic" showcasing the journey from high-quality lemons to juice [9][11] - "Mars M&M's" will present a playful and colorful booth, while "Innova" will host presentations on global food and beverage trends [19][20] - "Kirin" will offer promotional drinks and "Yili" will feature an AI-integrated booth showcasing quality experiences [40][27] Group 3: Event Structure - The expo will span over 62,000 square meters and include a dedicated area for channel negotiations and product showcases [95] - The event aims to provide a professional platform for food companies to display innovations and foster industry development [95] - Attendees can register for free consumer tickets on May 10, while professional tickets require approval [89][91]

Core Points - The FBIF Food Innovation Exhibition (FBIF Super Selection Conference) will take place from May 8-10, 2025, at the National Exhibition and Convention Center in Shanghai, featuring over 600 exhibitors and attracting more than 47,000 attendees [1][52]. - The exhibition will showcase over 2,000 innovative products and host the FBIF 2025 Food and Beverage Innovation Forum with more than 200 speakers and judges [1][52]. Exhibition Details - The exhibition will be held in halls 4.2, 5.2, and 6.2 of the National Exhibition and Convention Center, located at 333 Songze Avenue, Qingpu District, Shanghai [4][44]. - The exhibition hours are from 9:00 AM to 5:00 PM on May 8-9 and from 9:00 AM to 2:00 PM on May 10 [3]. Exhibitor Activities - Various exhibitors will host activities, including product tastings, brand membership promotions, and interactive games [5][12][18]. - Notable exhibitors include Innova Market Insights, which will present global food and beverage trends and insights into functional beverage innovations [8][10]. Audience Engagement - The exhibition will offer free admission tickets for consumers on May 10, while professional attendees can register for a three-day ticket [45][48]. - Attendees can participate in various interactive activities and receive promotional gifts by engaging with exhibitors [16][30][32]. Industry Focus - The exhibition aims to provide a professional platform for food companies to showcase innovations and foster industry development, covering sectors such as dairy, beverages, snacks, and functional foods [51][52].

查看方式2（下载PDF议程、解析版议程） ： 查看方式1（登录FBIF官网查看议程） ： 复制以下链接在电脑浏览器打开： https://www.foodtalks.cn/fbif/2025/forum/agenda 以"稳拓新域"为主题，FBIF2025食品饮料创新论坛及FBIF食品创新展（FBIF超级选品会）将于 2025 年5月8-10日在国家会展中心（上海） 举办。 FBIF2025预计将有 200+ 位演讲嘉宾， 7400+ 位行业嘉宾参会， 300+ 位渠道与品牌嘉宾出席渠道 晚宴， 600+ 展商参展，将吸引 47000+ 观众观展。 本文介绍FBIF2025最新议程（含内容解析）及获取方式。您可 登录FBIF官网 查看最新议程或 扫码下载 PDF议程。 扫码下载PDF议程文件，原始高清 | 已选择 6 项 | | 所有者 | | --- | --- | --- | | Al | FBIF2025议程-0425 | Yuri FBIF 策划部 | | Al | FBIF2025 Agenda-0425 | Yuri FBIF 策划部 | | Al | FBIF2025会刊议程0429 (报纸印刷 ...

在充满变局的今天，食品饮料市场正面临前所未有的挑战与机遇： 本届FBIF2025邀请到 味之素、养乐多、森永乳业、麒麟、卡乐比、明治、好侍食品、伊藤火腿、日东红 茶、英斗酱料 等拥有超过数十年乃至百年历史的品牌，这些品牌如何做到跨越周期？ FBIF2025将透过演讲分享、圆桌对谈、产品展示、案例分析等内容深度解析，带您一窥究竟： 品牌经验分享 论坛演讲 在FBIF2025乳品创新、饮料创新、零食与烘焙、功能性配料创新、渠道创新、产品开发论坛以及全体大会 上，迎来众多经验丰富的资深嘉宾，让我们一起来看跨越长周期的品牌将会带来怎样的洞察与成功经验？ 热门品类的爆发性增长背后，竞争加剧、同质化现象凸显，品牌面临"以价换量"的内卷困局，同时对 未来长期发展 的焦虑日益加剧； 渠道的快速演变 推动着产品开发与销售模式的变革，国内食品饮料市场生态呈现出高速迭代的态势， 企业需要在这一快速变化的环境中保持敏捷； 中国食品饮料品牌的出海步伐加速，2023年出口总额已达765亿美元。然而，独立品牌的海外销售占 比仍然有限，如何突破华人圈层，深入本地市场，仍是 品牌出海 面临的关键挑战。 阿部文明博士 执行董事兼研发部门负责人， ...

以"稳拓新域"为主题， FBIF2025食品饮料创新论坛及 FBIF食品创新展（FBIF超级选品会） 将于 2025年5月8-10日在国家会展中心（上海） 举办。论坛将从乳品、零食、烘焙、饮料等产品品类，以 及行业战略、功能性配料、营销、渠道、包装、产品开发等不同角度讨论行业趋势及创新案例，并携全 新版FBIF Wow食品创新奖2025颁奖仪式及超过62000平方米的FBIF食品创新展，交流行业创新。 FBIF2025预计将有 200+ 位演讲及评委嘉宾， 7400+ 位行业嘉宾参会， 300+ 位渠道与品牌嘉宾出 席渠道晚宴， 600+ 展商参展，将吸引 47000+ 观众观展。 本篇指南适用于所有FBIF2025参会观展人员。 目录 【论坛购票】 【展览观众注册】 论坛名称 ：FBIF2025食品饮料创新论坛 展览名称 ：FBIF食品创新展 举办时间 ：2025年5月8-10日（3天） 举办地点 ：国家会展中心（上海） 举办地址 ：上海市青浦区 崧泽大道333号 主办单位 ：上海辛巴商务咨询有限公司 （二）活动概览 一、大会结构 二、场馆地图 三、票种权益 四、添加出席人员 五、入场相关 六、交通指南 七 ...

作者：FBIF Foodtalks沙龙将与FBIF2025食品饮料创新论坛同期举办。除了嘉宾分享，这一次，我们选择让真实的 人生故事成为灯塔。FBIF2025特别策划" 破界者说 "沙龙，邀请食品饮料行业 20位 跨代际、跨赛道的 践行者分享他们的从业故事。 他们有人在业务转型中成长，有人从0到1做了海外拓展，有人做过滑翔伞运动员，有人是"创二代"接 班，有人GAP转型归来……每个故事都是一枚棱镜，折射出商业逻辑背后更本质的命题——如何在理想 主义与现实主义之间搭建悬梯？当浪潮退去时，什么是值得坚守的"职业锚点"？我们相信，真正的启发 从不来自完美叙事，而是来自真实困境的碰撞与共鸣。它们或许不足以指明方向，但能让你在暗潮中触 碰到同频共振的心跳。 5月8-10日，上海国家会展中心，Foodtalks沙龙邀你莅临！ 胡亚军 集团副总裁 东鹏饮料 王钟和 创始人 可漾 邹旸博士 党委书记兼董事长 海河乳品公司 Öarmilk吾岛 王炜建 创始人兼CEO 康诺食品乳品集团 &吾岛希腊酸奶 118 用主角主 易子涵 创始人兼CEO 松鲜鲜 夏巍华 总经理 佳乐歌 亚 邢正轩 创始人 野人日记 日 - 烘焙专家 刘洁 ...