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良品铺子2025年前三季度营收41.40亿元 数字化降本增效成效显著
Zheng Quan Ri Bao Wang· 2025-10-29 13:15
Core Viewpoint - The company is facing short-term performance pressure due to the deep adjustment period in the leisure snack industry, reporting a revenue of 4.14 billion yuan and a net loss of 122 million yuan for the first three quarters of 2025 [1] Group 1: Business Strategy - The company is implementing a "One Product, One Chain" strategy to navigate industry changes and achieve differentiated development [1] - The company is enhancing product sales through visualizing the value of good raw materials and utilizing appetite-driven, scenario-based short videos and graphic content [1] - Key products such as the Mid-Autumn Festival series, original meat jerky, and Angus beef chips have exceeded sales targets [1] Group 2: Digital Transformation - The company’s digital transformation efforts are showing results, with its "Store Dynamic Replenishment Decision Dataset" recognized as a high-quality data application case by Wuhan's data bureau [1] - The implementation of this dataset has reduced procurement decision time from 3 days to 0.9 days, improved emergency replenishment response, decreased the proportion of unsold inventory, and reduced expiration losses [1] - The system has saved significant warehousing and logistics costs within just six months of application [1] Group 3: Channel Strategy - In-store, the company is focusing on enhancing existing store efficiency and deepening local life platform collaborations to improve customer acquisition [2] - For example, the integration with the Taobao Flash Purchase platform has resulted in a 285% increase in order volume and a 51.2% rise in new customer proportion within four months [2] - The overall repurchase rate has improved by nearly 20%, positioning the company among the top in the leisure snack category on the platform [2] Group 4: Future Outlook - Looking ahead to the fourth quarter, the company plans to continue deepening its "One Product, One Chain" strategy, leveraging digital efficiency and popular product momentum to strengthen its internal capabilities and create value [2]