Core Viewpoint - The company is facing short-term performance pressure due to the deep adjustment period in the leisure snack industry, reporting a revenue of 4.14 billion yuan and a net loss of 122 million yuan for the first three quarters of 2025 [1] Group 1: Business Strategy - The company is implementing a "One Product, One Chain" strategy to navigate industry changes and achieve differentiated development [1] - The company is enhancing product sales through visualizing the value of good raw materials and utilizing appetite-driven, scenario-based short videos and graphic content [1] - Key products such as the Mid-Autumn Festival series, original meat jerky, and Angus beef chips have exceeded sales targets [1] Group 2: Digital Transformation - The company’s digital transformation efforts are showing results, with its "Store Dynamic Replenishment Decision Dataset" recognized as a high-quality data application case by Wuhan's data bureau [1] - The implementation of this dataset has reduced procurement decision time from 3 days to 0.9 days, improved emergency replenishment response, decreased the proportion of unsold inventory, and reduced expiration losses [1] - The system has saved significant warehousing and logistics costs within just six months of application [1] Group 3: Channel Strategy - In-store, the company is focusing on enhancing existing store efficiency and deepening local life platform collaborations to improve customer acquisition [2] - For example, the integration with the Taobao Flash Purchase platform has resulted in a 285% increase in order volume and a 51.2% rise in new customer proportion within four months [2] - The overall repurchase rate has improved by nearly 20%, positioning the company among the top in the leisure snack category on the platform [2] Group 4: Future Outlook - Looking ahead to the fourth quarter, the company plans to continue deepening its "One Product, One Chain" strategy, leveraging digital efficiency and popular product momentum to strengthen its internal capabilities and create value [2]

Core Viewpoint - The company reported a significant decline in revenue and incurred a net loss in the first three quarters of 2025, while emphasizing its strategic initiatives to enhance product value and digital transformation [1] Financial Performance - For the first three quarters of 2025, the company achieved an operating income of 4.14 billion yuan, representing a year-on-year decrease of 24.45% [1] - The net profit attributable to the parent company was a loss of 122 million yuan [1] Strategic Initiatives - The company is implementing the "One Product, One Chain" strategy, focusing on raw material traceability to visualize the value of quality ingredients [1] - The company is leveraging differentiated products and utilizing appetite-driven, scenario-based short videos and graphic content to boost product sales [1] Digital Transformation - The company's digital transformation efforts are showing results, with its "Store Dynamic Replenishment Decision Dataset" being selected as one of the top 10 high-quality data application cases by the Wuhan Municipal Data Bureau in July 2025 [1] - The full implementation of this technology is expected to enhance procurement efficiency [1] Future Outlook - Looking ahead to the fourth quarter, the company plans to deepen its "One Product, One Chain" strategy, relying on digital efficiency improvements and the momentum of popular products to strengthen its internal capabilities and create ongoing value [1]