Group 1 - The event showcased nearly a hundred high-quality agricultural products from Beijing's suburbs, marking the first concentrated display at SKP-S mall [1] - The "Beijing优农" brand aims to bring fresh, high-quality agricultural products from Beijing to high-end markets, enhancing brand influence and consumer access [2][3] - The "Beijing优农" brand includes 174 recognized brand entities across 13 agricultural districts in Beijing, promoting local specialties like Daxing watermelon and Pinggu peach [3] Group 2 - Recent initiatives by Beijing's government focus on enhancing the agricultural industry chain, including the implementation of plans to improve agricultural technology and marketing services [4] - The city has cultivated 35 geographical indication agricultural products and over 500 green organic agricultural enterprises to meet consumer demand for fresh and safe agricultural products [4] - The SKP mall has established a dedicated section for organic vegetables, watermelons, cherries, and other seasonal products, with plans to expand the product range based on market feedback [3]