Group 1 - The event showcased nearly a hundred high-quality agricultural products from Beijing's suburbs, marking the first concentrated display at SKP-S mall [1] - The "Beijing优农" brand aims to bring fresh, high-quality agricultural products from Beijing to high-end markets, enhancing brand influence and consumer access [2][3] - The "Beijing优农" brand includes 174 recognized brand entities across 13 agricultural districts in Beijing, promoting local specialties like Daxing watermelon and Pinggu peach [3] Group 2 - Recent initiatives by Beijing's government focus on enhancing the agricultural industry chain, including the implementation of plans to improve agricultural technology and marketing services [4] - The city has cultivated 35 geographical indication agricultural products and over 500 green organic agricultural enterprises to meet consumer demand for fresh and safe agricultural products [4] - The SKP mall has established a dedicated section for organic vegetables, watermelons, cherries, and other seasonal products, with plans to expand the product range based on market feedback [3]

Core Viewpoint - Beijing has launched a new series of specialty watermelons named "Five Colors and Three Flavors," showcasing innovation in watermelon breeding and enhancing the quality of agricultural products in the region [1][2]. Group 1: Product Innovation - The newly released watermelon varieties include colorful options such as red, yellow, green, black, and orange, each with distinct flavors and sweetness [1]. - The "Xuan Cai" watermelon series was developed through a systematic approach involving the selection of breeding resources and purification of breeding materials, resulting in over ten unique small watermelon varieties suitable for cultivation in Beijing [1][2]. Group 2: Market Impact - In 2022, the "Xuan Cai" series was demonstrated and promoted across nine districts in Beijing, covering over 500 acres, with sales through high-end channels leading to a price increase of 15.2% compared to conventional red-fleshed varieties, resulting in an additional income of 3,150 yuan per acre [2]. - Currently, approximately 30,000 acres of watermelons are cultivated in Beijing, with small watermelons making up over 90% of the total, and "Xuan Cai" watermelons accounting for more than half of the specialty small watermelon market [2]. Group 3: Collaboration and Development - The establishment of the "Beijing Specialty Crop Innovation Team Achievement Transformation Base" and the "Beijing Agricultural College Economic Management College External Talent Training Base" marks a new stage in industry-academia collaboration, supporting the transformation of specialty varieties like "Xuan Cai" [2]. - Discussions at the "Xuan Cai Watermelon Industry Innovation Salon" involved government officials, agricultural experts, and representatives from cooperatives, focusing on enhancing variety quality, improving product standards, and building brand recognition for high-quality development in the watermelon industry [2][3]. Group 4: Regional Agricultural Strategy - The town of Xingzhou, as a key agricultural area in Changping, has developed a specialty industry cluster featuring strawberries, apples, and watermelons, leveraging agricultural industry strategies to promote brand upgrades and enhance farmers' income [3].