Group 1 - The upcoming "super long golden week" during the Mid-Autumn Festival and National Day in 2025 is expected to drive increased consumer travel demand [1] - As of September 23, hotel booking rates for the "Double Festival" period have increased by 3 percentage points compared to last year, with all city tiers showing growth [1] - Beijing continues to lead in hotel booking rates among first-tier cities, surpassing Shenzhen and Shanghai by 6 percentage points [1] Group 2 - Coastal cities such as Dalian, Tianjin, Yantai, Qingdao, and Rizhao are experiencing high hotel booking rates, with Guangxi's cities like Liuzhou, Guilin, Beihai, Chongzuo, and Baise showing significant increases [1] - High-end brand hotel bookings are rising, with Huazhu Group reporting leading booking rates for brands like Huajian Tang and Songpin, while brands like Mercure and Shijia also show significant year-on-year growth [1] - Economy and national brands remain popular among guests, with Haiyou brand hotels seeing a 5 percentage point increase and Hanting brand hotels seeing a 4 percentage point increase in bookings compared to last year [1] Group 3 - Initial travel demand during the short holiday period is strongest, with hotel booking rates peaking on October 2 [2] - To prepare for the travel peak, Huazhu Group has launched a "Service Quality Assurance Action," focusing on key service areas such as check-in, hygiene, and breakfast [2] - The company is implementing a digital response system and standardized service manual to monitor potential issues like parking and lobby congestion, ensuring efficient and smooth service [2]