Group 1 - The upcoming "super long golden week" during the Mid-Autumn Festival and National Day in 2025 is expected to drive increased consumer travel demand [1] - As of September 23, hotel booking rates for the "Double Festival" period have increased by 3 percentage points compared to last year, with all city tiers showing growth [1] - Beijing continues to lead in hotel booking rates among first-tier cities, surpassing Shenzhen and Shanghai by 6 percentage points [1] Group 2 - Coastal cities such as Dalian, Tianjin, Yantai, Qingdao, and Rizhao are experiencing high hotel booking rates, with Guangxi's cities like Liuzhou, Guilin, Beihai, Chongzuo, and Baise showing significant increases [1] - High-end brand hotel bookings are rising, with Huazhu Group reporting leading booking rates for brands like Huajian Tang and Songpin, while brands like Mercure and Shijia also show significant year-on-year growth [1] - Economy and national brands remain popular among guests, with Haiyou brand hotels seeing a 5 percentage point increase and Hanting brand hotels seeing a 4 percentage point increase in bookings compared to last year [1] Group 3 - Initial travel demand during the short holiday period is strongest, with hotel booking rates peaking on October 2 [2] - To prepare for the travel peak, Huazhu Group has launched a "Service Quality Assurance Action," focusing on key service areas such as check-in, hygiene, and breakfast [2] - The company is implementing a digital response system and standardized service manual to monitor potential issues like parking and lobby congestion, ensuring efficient and smooth service [2]

Core Viewpoint - The high-end hotel industry is transitioning into a "stock era" due to the aging of luxury hotels and an oversupply of hotel inventory, prompting a need for supply-side reforms to enhance value and quality in the market [1][4]. Group 1: Event Overview - The "2025 Stock High-End Hotel Investment Summit" was held in Guangzhou, focusing on empowering the development of the stock market and exploring opportunities and future directions for high-end hotels [3]. - The summit featured the launch of the "Beautiful Family" hotel brand series by Huazhu Group, aimed at revitalizing the stock market with a professional brand matrix [3][4]. Group 2: Brand Development - Huazhu Group's CEO emphasized the company's role in the supply-side reform of stock hotels, aiming to create value for customers and contribute industry wisdom through the "Beautiful Family" brand matrix [4]. - The "Beautiful Family" brand matrix includes specific brand positioning: Meilun Hotel for mid-to-high-end stock renovation, Meilun International for high-end full-service hotels, Meijue Hotel for international high-end experiences, and Meilun Meihuan for luxury selected hotels [6]. Group 3: Market Trends and Strategies - In the context of a shrinking hotel supply-demand cycle, many stock high-end hotels are seeking transformation, with opportunities for productivity changes despite facing multiple challenges [7]. - The summit highlighted practical wisdom for revitalizing stock high-end hotels through the deconstruction and reconstruction of operational formats, leveraging digital technology for personalized guest experiences [8]. Group 4: Strategic Partnerships - During the summit, Huazhu Group's executives signed agreements with 23 project investors and established a strategic partnership with Shaanxi Tianyu Chang'an Group [12]. - The "Beautiful Family" development strategy for the South China region was officially launched, indicating its importance as a key market for Huazhu [14].