Core Viewpoint - The New Songhe River launch event marks the completion of a two-year judicial restructuring, allowing the historic company to embark on a new journey from "liquor to beverage" [1][13]. Group 1: Restructuring and Support - The restructuring process was a collaborative effort between government and enterprises, highlighting the importance of local sentiment and responsibility [3][5]. - The intervention by Guoquan Industrial Group, which invested 180 million yuan to support Songhe, emphasizes the deep emotional ties local entrepreneurs have with the brand [5]. Group 2: Strategic Transformation - The new core strategy "Three Bodies in One" aims to align consumer preferences, profitability for terminals, and quality production, fundamentally changing traditional operational logic [6]. - The company is focusing on a "C-end strategy" that integrates sensory experiences to enhance consumer engagement [6][7]. Group 3: Product and Market Innovation - New Songhe has streamlined its product offerings by eliminating 438 outdated products and introducing targeted series for various consumer occasions, including the "Songhe Red Luck" series for weddings [6][10]. - The introduction of a low-cost entry-level product priced at 9.9 yuan per bottle aims to meet everyday consumer needs [6]. Group 4: Comprehensive Transformation - The company is undergoing a multi-dimensional transformation that includes product, channel, brand, and organizational changes, forming the foundation for its ten-year development plan [8][10]. - New Songhe has completed significant infrastructure upgrades and established a quality assurance system with a new aging facility [10]. Group 5: Brand Revitalization - The brand is being revitalized through extensive marketing efforts across various channels, including social media and traditional media, to re-establish its presence in the market [12]. - The introduction of a youthful brand image and partnerships with popular media figures aims to enhance brand recognition and consumer engagement [12]. Group 6: Industry Impact and Future Outlook - New Songhe's transformation serves as a valuable case study for the broader liquor industry, which is currently undergoing significant adjustments [13][15]. - The company plans to implement a ten-year development strategy, focusing on sustainable practices and consumer-centric approaches, with the first "Songhe Beverage Delivery" store set to open soon [17].