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“桃花节”浪漫升级 沉浸体验游“缘”会
Hang Zhou Ri Bao· 2025-03-31 02:14
Group 1: Event Overview - The third "Peach Blossom Festival" has opened at Taohua Lake Park, themed "Floating Life Peach Blossom Encounter," combining local Song culture and national style IP to provide a cultural feast for visitors [5] - This year, the festival features the immersive drama "Floating Life·Peach Blossom Fate," which presents the legendary story of the White Snake through advanced technologies like projection and 4D water curtain [5] - The event has received positive feedback from attendees, highlighting the successful integration of local culture and modern technology [5] Group 2: Market and Economic Impact - The park's southern area has been transformed into a Song-style market, offering cultural and creative products, handicrafts, and local delicacies, which enhances urban vitality and reflects the warmth of community life [6] - The market attracted a large crowd, with cosplay enthusiasts adding to the festive atmosphere, and newlyweds receiving special benefits such as free photography services [6] - The park plays a significant role in promoting the "sweet economy" by integrating marriage registration and wedding services, contributing to the city's goal of becoming the "most happy city" [6][7] Group 3: Wedding Industry Development - Taohua Lake Park is recognized as Hangzhou's largest love-themed park, hosting a one-stop wedding culture industry [7] - The park's marriage registration office serves approximately 12,000 couples annually, while over 400 couples have utilized its wedding ceremony services [7] - The city aims to enhance the "sweet economy" by creating a comprehensive platform for dating, marriage registration, wedding photography, and banquet services [7]