Group 1 - The traditional deep distribution model in the fast-moving consumer goods (FMCG) industry is facing challenges in the era of stock competition, leading to declining ROI for sales personnel [1] - Execution has become formalized, resulting in low frontline execution capability and an imbalance between headquarters investment and output [1] - Channel health is deteriorating due to excessive inventory pressure, leading to risks of expired products, price conflicts, and increased management costs [1] Group 2 - Trax China is shifting from a "coverage is king" approach to a "insight-driven success" model, enhancing channel execution efficiency and coverage capabilities [3] - The company utilizes its "Paipai Earn" platform with over one million members to achieve low-cost, wide coverage, and high efficiency in channel execution [3] - Trax China covers 1,800 cities and 1,500 counties and towns, including high-potential areas such as suburbs and campuses [3] Group 3 - Trax China's "Perfect Market" solution leverages AI models to convert vast terminal data into actionable growth strategies [4] - The solution provides real-time competitive intelligence, monitoring distribution rates, pricing strategies, and promotional activities to help headquarters adjust go-to-market strategies quickly [4] - A complete management loop is formed through seamless data integration with brand SFA/CRM systems, transitioning channel management from experience-based to data-driven operations [4] Group 4 - Trax China builds infrastructure for brands to reach consumers directly, leveraging precise consumer insights based on terminal shelf data [6] - The company enhances terminal experiences through standardized execution and AI technology, improving brand presentation and increasing consumer purchase intent [6] Group 5 - In the transition from incremental expansion to stock refinement in the FMCG industry, Trax China redefines the underlying logic of terminal insights and execution based on retail shelf big data [8] - The focus is on addressing the efficiency bottlenecks of traditional business models and driving brands to shift resources from channel competition to genuine consumer value creation [8] - Trax China aims to establish sustainable competitiveness in a shrinking market by using terminal truths as a foundation for data-driven lean growth [8]