Core Insights - The Perfect Golden Eagle Plaza in Zhongshan has become a popular social landmark for young people, with a 57.2% year-on-year increase in foot traffic and over 17 million visitors by the end of August 2023, surpassing the total for the entire year of 2024 [1][14]. Group 1: Business Strategy - The plaza aims to avoid homogenization by creating a unique shopping district, responding accurately to urban consumption upgrade demands through differentiation [4]. - The transformation of the former Weili Washing Machine Factory into a cultural and commercial hub is attributed to a successful layout of business types, with nearly 62% of stores being city-first and over 65% being high-standard stores [6][8]. - The plaza's strategy includes not just attracting popular brands but also constructing a complete consumption ecosystem, featuring a mix of community commercial spaces and diverse consumer experiences [8]. Group 2: Marketing and Engagement - The plaza has developed iconic check-in points and outdoor social spaces to create a "super venue" that generates content and encourages sharing, with a focus on seasonal themes [9][11]. - Nearly 40 city-first exhibitions and pop-up events have been held since opening, with a notable 51% increase in foot traffic during the "Summer Awakening Life Festival" held over the May Day holiday [11]. - Strategies to attract young and family demographics include hosting various events and providing family-friendly facilities, with upcoming promotions such as the "Golden Eagle Super PINK, Familiar Life Festival" [12]. Group 3: Future Prospects - The plaza's management emphasizes the importance of data in assessing genuine foot traffic, with 126 brands achieving top sales in the city and nearly 70 brands setting new performance records [14]. - With the upcoming opening of the Nanzhong Intercity Xingzhong Station, the plaza aims to become a key destination for tourists arriving in Zhongshan via subway, preparing for a new peak in visitor numbers [14].