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渠道及技术加持 大连海参开启“鲜参鲜制”新时代
Jiang Nan Shi Bao· 2025-08-13 11:47
Core Viewpoint - Dalian sea cucumber industry is experiencing significant advancements, highlighted by the introduction of a comprehensive traceability system and innovative product offerings, particularly by the brand "Guan Zhan" which is enhancing the market presence of Dalian sea cucumbers [1][4][5] Group 1: Industry Overview - Dalian is recognized as the core production area for sea cucumbers in China, with a coastline of 2,211 kilometers and a sea area of 30,000 square kilometers, contributing to approximately 25% of the national sea cucumber output [2][3] - The total output value of the Dalian sea cucumber industry is around 30 billion yuan, supported by a complete industry chain from breeding to processing and sales [2][3] - Dalian sea cucumbers have a historical significance and are protected as a geographical indication product, ensuring that only those meeting specific standards from designated areas can be labeled as "Dalian sea cucumbers" [2][3] Group 2: Product Innovation and Quality Assurance - The brand "Guan Zhan" is leading the charge in the Dalian sea cucumber market by implementing a traceability system certified by three national organizations, ensuring product authenticity and quality from sea to table [4][5] - The introduction of "freshly stewed sea cucumbers" by Guan Zhan utilizes advanced technology to enhance nutritional retention and flavor, addressing consumer demands for convenience and quality [5][6] - Guan Zhan's innovative approach includes the use of active protein stabilization technology and precise temperature control, significantly improving the taste and nutritional value of the sea cucumbers [6] Group 3: Market Challenges and Opportunities - The Dalian sea cucumber industry is currently facing challenges such as counterfeit products and a lack of innovation in product development, necessitating a shift towards high-quality standards and technological advancements [4] - The collaboration between Guan Zhan and research teams aims to revitalize the industry by introducing new product categories and enhancing the overall market appeal of Dalian sea cucumbers [5][6] - The focus on fresh production methods and consumer education is expected to broaden the market reach and increase the popularity of Dalian sea cucumbers across different demographics, particularly among younger consumers [6]