Group 1 - The 2026 Spring Festival holiday is referred to as the "longest Spring Festival holiday," leading to an early surge in the winter vacation travel market, with family and parent-child trips becoming the main focus [1] - The peak travel day during the holiday is expected to be the third day of the Lunar New Year, with travel agencies reporting a significant increase in inquiries and bookings [1] - Travel agencies have noted that this year's winter vacation bookings started early and group formations are happening quickly [1] Group 2 - Domestic travel hotspots include regions such as Northeast China, Hubei, and Beijing, while international travel to Australia, New Zealand, and Southeast Asia is seeing high demand [2] - In response to the rising demand for family-oriented travel, travel agencies have launched customized parent-child travel products, with itineraries ranging from 3 to 7 days and prices between 1999 to 13999 yuan per person [2] - Online travel platforms report that bookings for the Spring Festival holiday have increased by over 30% year-on-year, with the peak travel day seeing a more than 40% increase in bookings, and a notable rise in demand for quality travel experiences [2]

Group 1 - The 2026 Spring Festival holiday is referred to as the "longest Spring Festival holiday," leading to an early surge in the winter vacation travel market across various regions [1] - Family and parent-child travel have become the mainstay of winter vacation trips, with both consultation and registration volumes rising simultaneously in Guangzhou [3] - Travel agencies report that this year's winter vacation registration started early and group formations are quick, with high demand for domestic travel in regions like Northeast China, Hubei, and Beijing, while outbound travel to Australia, New Zealand, and Southeast Asia is also seeing strong bookings [5] Group 2 - Online travel platforms indicate that booking volumes for travel during the Spring Festival holiday have increased by over 30% year-on-year, with the peak booking day being the third day of the New Year, showing a more than 40% increase [7] - There is a notable rise in demand for quality travel experiences during the Spring Festival, with bookings for tours that include cultural performances and intangible cultural heritage experiences increasing by over 40% year-on-year [7]