Core Insights - The silver economy is thriving, and financial institutions are recognizing the importance of developing "age-friendly" financial services as both a trend and a responsibility [2] - Shanghai Bank has been deeply involved in the pension finance sector for nearly 30 years, serving nearly 6 million elderly clients [2] - The company aims to accelerate innovation in products and services to further explore the silver economy [2] Product Development - There is a significant increase in demand for financial products among elderly clients, making them an important force in the wealth management market [4] - Current age-friendly financial products are relatively homogeneous and lack diversity, with few tailored to the specific financial needs and risk tolerances of the elderly [4] - The "Anxin Yixuan Changying (Youxiang Dividend)" series was launched to meet the financial needs of the elderly, featuring a mixed valuation method with over 50% low-volatility assets [5] - This product series offers a "dividend" feature for sustainable cash flow and allows early redemption for clients over 60 under certain conditions [5] Service Innovation - In addition to product innovation, there is a need for enhanced financial services tailored to the elderly, particularly in health and wellness areas [7] - The company is adopting a "product + service" approach to improve the financial experience for the elderly [7] - A new green medical service will be launched in 2024, providing appointment scheduling and accompanying services for clients aged 60 and above [7] - This service aims to address the challenges faced by elderly clients, such as declining health and difficulties in accessing medical care [7] - As of September 2025, the company served 925,000 clients, with 536,000 clients aged 50 and above, accounting for approximately 58% of the total [7]