Core Viewpoint - Yibin is positioning itself as an international tourism city, focusing on the deep integration of culture and tourism to drive economic and social development [9][11][12]. Group 1: Development Goals - By 2027, Yibin aims for cultural and related industries to reach a value of 20 billion yuan and total tourism consumption to hit 160 billion yuan, with tourist numbers exceeding 160 million [12]. - By 2035, Yibin plans to establish a development pattern of an international tourism city characterized by the integration of scenery and urban life, enhancing the contribution of the cultural tourism industry [12][13]. Group 2: Strategic Focus - Yibin's strategy includes creating "three lands" (cultural landscape, ecological resort, and wine culture) and "three centers" (vibrant event center, fashion performance center, and quality consumption center) to enhance its tourism appeal [15]. - The city is leveraging its unique geographical location and cultural heritage to develop world-class tourism products, aiming to attract both domestic and international visitors [15][17]. Group 3: Market Trends - The tourism market is shifting from traditional sightseeing to immersive experiences, with Yibin adapting to this trend by enhancing urban amenities and cultural offerings [13][14]. - Recent data shows that Yibin's online tourism transaction volume during the May Day holiday rose to fourth place in the province, indicating a growing interest in the region [12]. Group 4: Visitor Statistics - In the first half of the year, Yibin received 57.4 million tourists, a year-on-year increase of 3.6%, with projections suggesting that total annual visitors may exceed 100 million for the first time [16].