Core Insights - The live-streaming event on January 28, organized by Xiaohongshu, successfully sold over 820,000 agricultural products, showcasing the potential of live commerce in promoting local products [1][3] - The event featured Sichuan actress Zhao Lusi, who engaged nearly 9 million viewers, highlighting the effectiveness of celebrity endorsements in driving sales [1][3] Group 1: Sales Performance - The live-stream sold over 50 types of agricultural products, with notable sales including over 1 million pieces of Yibin Huangba, 40,000 pounds of Meishan Daju Ganping, and over 180,000 pounds of Black Beauty Sweet Potatoes and Durian Purple Sweet Potatoes [1][3] - The sales performance of specific products was remarkable, with the Yibin Huangba selling out quickly and the Han Yuan pepper achieving a 95% opening rate due to advanced techniques [3][5] Group 2: Community Impact - Local agricultural bureaus and participating merchants expressed gratitude, indicating that the live-stream significantly benefited farmers, with one avocado seller noting that the sales equated to 960 hours of work [3][5] - The event not only promoted sales but also raised awareness of Sichuan's unique agricultural products, with a significant increase in search volume for these products on Xiaohongshu, such as a 353% increase for Yibin Huangba [5][7] Group 3: Operational Strategy - Xiaohongshu implemented a "three-zero" support policy, ensuring zero commission for celebrities and buyers, and zero service fees for buyers, maximizing farmer profits [7] - The platform plans to continue its live-streaming initiatives throughout the year, collaborating with various influencers to promote high-quality agricultural products and support farmers' income [7]