Core Insights - The article highlights the initiative of village officials in Longtan Town, Xiuyan Manchu Autonomous County, to leverage live streaming for agricultural product sales, showcasing a collaborative effort to enhance local farmers' income through e-commerce [1][2]. Group 1: Live Streaming Initiative - Village officials, including Liu Shenggen and Liu Chang, initiated a live streaming campaign to promote and sell local agricultural products, addressing the challenges of product diversity and limited scale [1]. - The "Longtan Town Resident Work Team" live streaming account was established to consolidate efforts and resources from various villages, enabling a more effective sales strategy [1]. Group 2: Sales Performance - The first live streaming session resulted in over 700 orders and sales exceeding 20,000 yuan within one hour, indicating strong market demand for local products [1]. - As of now, the live streaming initiative has conducted over 40 sessions, resulting in more than 5,000 orders and total sales exceeding 180,000 yuan [2]. Group 3: Sustainable Development - To ensure the sustainability of the live streaming initiative, village officials recognized the need for industrial support and began guiding farmers on crop cultivation rather than just selling their products [2]. - A total of over 100,000 yuan was raised to introduce high-value sweet potato varieties, with 33 acres of land being utilized for demonstration planting [2]. Group 4: Training and Future Plans - Longtan Town has signed an agreement with the Xiuyan County E-commerce Entrepreneurship Center to provide systematic training for village officials and key agricultural stakeholders to enhance the effectiveness of the live streaming initiative [3].