这是羊鹿滩村驻村第一书记包腾的日常。包腾穿着朴素，踩着一脚泥，可能很多人难以想象，这是一位在全网拥有400多万粉丝的"网红书记"。镜头里， 他和村民们对着屏幕打招呼，身后是青翠的菜畦与远山；镜头外，他的额角渗着细汗，全然不顾冷风灌进衣领。自2024年开设账号以来，包腾的视频总播 放量达到40多亿次，直播助农销售额已突破600万元。 休息间隙，包腾搓了搓冻得发红的手，笑容憨厚。这位脱下戎装的"新农人"，丝毫没有网红的光环，反倒满是泥土的质朴。 转自：廉政瞭望 廉政瞭望全媒体记者 章梦晗 深冬的广安，雨水洗过的羊鹿滩村浸在料峭寒意里，但这个属于邻水县的小村落没有萧瑟之意。从省道折转到羊鹿滩村的田地附近，远处传来大音响有些 破损的音质。记者循着声音踩上田埂，泥水没一会儿就浸透鞋帮，裤脚沾满黄褐色的泥点。继续走一段小路，便可看见远处的豌豆颠地里，一群村民正弯 腰采摘，阵阵说笑声、歌声、叫喊声混着音乐传来。领头的男子穿着单薄的蓝色工装，裤腿塞进黑雨靴中，他两手攥着翠绿的豌豆颠，面对手机镜头，尝 试不同的拍摄角度："大家笑自然点，咱们的豌豆颠新鲜得很，镜头里要透出精气神！" 记者到访第一天，包腾正在豌豆颠地里和乡亲们一起 ...

Core Insights - The article highlights the initiative of village officials in Longtan Town, Xiuyan Manchu Autonomous County, to leverage live streaming for agricultural product sales, showcasing a collaborative effort to enhance local farmers' income through e-commerce [1][2]. Group 1: Live Streaming Initiative - Village officials, including Liu Shenggen and Liu Chang, initiated a live streaming campaign to promote and sell local agricultural products, addressing the challenges of product diversity and limited scale [1]. - The "Longtan Town Resident Work Team" live streaming account was established to consolidate efforts and resources from various villages, enabling a more effective sales strategy [1]. Group 2: Sales Performance - The first live streaming session resulted in over 700 orders and sales exceeding 20,000 yuan within one hour, indicating strong market demand for local products [1]. - As of now, the live streaming initiative has conducted over 40 sessions, resulting in more than 5,000 orders and total sales exceeding 180,000 yuan [2]. Group 3: Sustainable Development - To ensure the sustainability of the live streaming initiative, village officials recognized the need for industrial support and began guiding farmers on crop cultivation rather than just selling their products [2]. - A total of over 100,000 yuan was raised to introduce high-value sweet potato varieties, with 33 acres of land being utilized for demonstration planting [2]. Group 4: Training and Future Plans - Longtan Town has signed an agreement with the Xiuyan County E-commerce Entrepreneurship Center to provide systematic training for village officials and key agricultural stakeholders to enhance the effectiveness of the live streaming initiative [3].