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封关首月,海南离岛免税购物74.5万人次
Hai Nan Ri Bao· 2026-01-19 01:52
Core Insights - The first month after the closure of Hainan's duty-free shopping saw 745,000 visitors and a total shopping amount of 4.86 billion yuan, marking year-on-year increases of 46.8% and 30.2% respectively [2][4] - The average daily shopping volume reached approximately 160 million yuan, with around 25,000 visitors shopping each day [3][4] - The duty-free shopping experience is evolving from being traveler-exclusive to increasingly involving local residents, driven by policy changes that allow more frequent purchases [3][4] Group A: Shopping Trends and Visitor Demographics - The influx of international tourists has significantly increased, with notable growth from regions such as Southeast Asia, Russia, North America, and Europe [4] - The new duty-free policies have attracted local consumers, with a shift in shopping behavior from bulk buying to more frequent, smaller purchases [3][4] - The average daily shopping amount and visitor numbers indicate a vibrant market, with local residents contributing to the growth of the duty-free sector [3][4] Group B: Policy Changes and Market Dynamics - The introduction of the seventh freedom rights policy has facilitated direct flights from various countries, enhancing accessibility for international tourists [5][6] - New duty-free policies allow departing travelers to enjoy tax-free shopping, with an annual limit of 100,000 yuan and no restrictions on the number of purchases [6][7] - The expansion of product categories, including pet supplies and portable musical instruments, has stimulated consumer interest and increased sales [7][8] Group C: Future Strategies and Consumer Engagement - To maintain momentum, the industry is focusing on enhancing consumer experiences and adapting to changing shopping behaviors [9][10] - Local consumer engagement is being prioritized, with suggestions for tailored shopping plans and promotional activities to meet the needs of residents [10][11] - The potential for expanding product offerings to include sports equipment and customized services is being explored to attract a broader customer base [11][12]