Group 1 - The core viewpoint of the article highlights Baozun E-commerce's financial performance and its position as a leader in the Chinese e-commerce service industry [1][2] - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27% [1] - The net profit attributable to the parent company was -63.08 million RMB, showing a year-on-year increase of 5.34% [1] Group 2 - Baozun E-commerce, founded in 2007, is a pioneer and leader in the Chinese brand e-commerce service sector, employing approximately 8,000 staff and serving over 450 brands globally [2] - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all contributing to sustainable business development [2] - A new corporate promotional video was launched to celebrate the company's 15th anniversary, showcasing Baozun's role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [2]