Core Viewpoint - The 2025 Shanghai International Elderly Care, Aids, and Rehabilitation Medical Expo showcases the growing potential and vitality of the silver economy, driven by diverse consumer needs and technological advancements in elderly care products [1][2]. Industry Overview - The expo featured nearly 500 exhibitors from 16 countries and regions, covering an exhibition area of 50,000 square meters, marking the largest scale in its history [1]. - The event highlighted the shift towards smart and diversified elderly care products, including smart nursing beds and intelligent wheelchairs, reflecting the industry's technological evolution [2][4]. Consumer Insights - The elderly consumers showed a strong interest in practical and cost-effective products, with many actively engaging with exhibitors to inquire about product safety, benefits, and pricing [3]. - The expo introduced a "Silver Life Festival" theme area, combining various consumer subsidy activities to stimulate demand among the elderly population [2]. Market Dynamics - Following the release of the State Council's opinions on developing the silver economy, more companies are entering the market, leading to a diversification of elderly care products [4][5]. - Financial institutions, such as Shanghai Pudong Development Bank and Shanghai Bank, launched tailored consumer activities for the elderly, focusing on various consumption scenarios [5]. Company Innovations - Haier Group introduced its new brand "Haier Care," showcasing products like smart therapy toilets and AI-powered health devices, indicating a strategic move into the elderly care sector [6]. - The market is evolving to meet the changing demands of the elderly, shifting from basic care needs to more diverse lifestyle and consumption preferences [7]. Challenges and Opportunities - Despite the emergence of smart health products, there is a need for more personalized solutions tailored to individual health conditions and lifestyles [7]. - There is a gap in market education for elderly consumers regarding new products and services, suggesting an opportunity for companies to invest in consumer awareness initiatives [7].